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Title: T-CPT-11591 Meta Ads / Paid Media Virtual Assistant

Independent Contractor – T-CPT-11591 Meta Ads / Paid Media Virtual Assistant/Technical VA/Junior- Senior Level (Remote).

Overview

20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia.

We are looking for an experienced Meta Ads / Paid Media VA to manage and optimize Facebook and Instagram advertising campaigns for digital product launches and evergreen funnels.

The VA will take ownership of the client's paid-media activities, including campaign setup, audience development, retargeting, tracking, performance monitoring, testing, reporting, and optimization.

The immediate priority is to prepare the Meta advertising infrastructure and campaigns for the Free Money / Subsidies & Incentives funnel, with paid ads scheduled to launch on October 12.

The VA will work closely with the funnel/CRM team and communicate clearly through Slack regarding creative requirements, tracking or funnel issues, launch readiness, and blockers. Since the VA has previously worked with the client, this engagement will primarily involve re-onboarding and ramp-up rather than training from scratch.

The objective of each engagement is to assist the client in improving business efficiency, enhancing service delivery, or supporting operational functions through high-quality, task-specific services rendered by a qualified contractor.

Scope of Services

Contractors will be required to provide services that align with the following client tasks:

Meta Advertising & Campaign Management

• Manage and optimize Facebook and Instagram advertising campaigns through Meta Ads Manager.
• Build and configure campaigns, ad sets, audiences, exclusions, retargeting, and lookalike audiences.
• Review historical campaign data and use relevant insights to guide campaign strategy and optimization.
• Launch, monitor, and optimize paid campaigns.
• Conduct creative, audience, and campaign testing.
• Identify winning and underperforming ads and recommend appropriate budget adjustments and creative iterations.

Tracking & Attribution

• Set up and verify Meta Pixel, Conversions API (CAPI), purchase/conversion events, UTMs, and attribution tracking.
• Coordinate with the funnel/CRM owner to ensure tracking works properly from ad click through purchase/conversion.
• Test and troubleshoot tracking issues before and after campaign launches.
• Monitor conversion data and flag discrepancies or tracking concerns.

Performance Monitoring & Reporting

• Track key paid-media metrics, including:
  • Spend
  • CAC/CPA
  • ROAS
  • CTR
  • CPC
  • Conversion rate
  • Other relevant campaign performance metrics
• Analyze campaign performance and identify opportunities for improvement.
• Maintain clear campaign naming conventions, reporting, and documentation.
• Use historical performance data to support optimization and decision-making.

Launch & Funnel Support

• Support CCB product launches and evergreen funnels through paid advertising.
• Prepare campaigns, audiences, tracking, and creative requirements ahead of scheduled launches.
• Work closely with the funnel/CRM team to ensure campaigns are ready to launch.
• Support the Free Money / Subsidies & Incentives funnel as the immediate priority.
• Coordinate around creative needs, funnel issues, technical concerns, and launch blockers.

Team Communication

• Communicate with the team through Slack regarding campaign updates, creative requirements, funnel issues, launch readiness, and blockers.
• Take ownership of the paid-media lane and proactively communicate issues that may affect campaign performance or launch timelines.
• Collaborate with the funnel/CRM team and other team members as needed.

IMMEDIATE PRIORITY

The immediate focus will be to:

• Prepare the Meta advertising infrastructure for the Free Money / Subsidies & Incentives funnel.
• Set up and verify required tracking and conversion events.
• Prepare campaigns, audiences, exclusions, retargeting, and creative testing.
• Coordinate with the funnel/CRM owner to confirm end-to-end tracking.
• Ensure campaigns are launch-ready ahead of the October 12 paid advertising launch.

Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.

Skills

The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements:

• Hands-on experience managing Meta/Facebook/Instagram advertising campaigns.
• Experience with campaign setup, audience targeting, retargeting, and lookalike audiences.
• Experience monitoring and optimizing paid advertising performance.
• Understanding of key paid-media metrics such as CPA/CAC, ROAS, CTR, CPC, and conversion rate.
• Experience with Meta Pixel and conversion/event tracking.
• Strong analytical and problem-solving skills.
• Excellent written and spoken English.
• Strong communication and documentation skills.

IDEAL CANDIDATE PROFILE

The ideal candidate is an experienced paid-media professional who can independently manage Meta advertising campaigns and understands the connection between ads, tracking, funnels, CRM systems, and conversions.

The candidate should be:

• Experienced with Meta/Facebook and Instagram advertising.
• Comfortable working with campaign data and performance metrics.
• Detail-oriented when setting up tracking and attribution.
• Proactive in identifying and communicating blockers.
• Comfortable testing and optimizing campaigns based on performance data.
• Organized with campaign documentation and reporting.
• Collaborative and comfortable working with funnel/CRM teams.
• Able to take ownership of their assigned paid-media responsibilities with minimal supervision.

SOFTWARE / APPLICATIONS

• Meta Ads Manager
• Meta Business Suite
• GoHighLevel
• Slack
• Google Drive
• Google Docs
• Google Sheets
• Canva
• Google Analytics / GA4

Work Schedule

• Contracted Hours per Week: 10 Hours
• Scheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing)
• Daily Working Time: approximately 10:00 AM–12:00 PM EST

Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW.

Terms of Engagement

• Contractors will operate under a Master Services Agreement and a Statement of Work
• This is not an offer of employment; contractors are not employees of 20four7VA or any client
• All compensation is processed through 20four7VA according to the terms of the engagement

Role Summary & Requirements

• REQUIRED SERVICE: Technical VA
• REQUESTED EXPERIENCE TIER LEVEL: Junior, Senior Level
• Contracted Hours per Week: 10 hours/week
• Daily Working Time: approximately 10:00 AM–12:00 PM EST
• Scheduled Working Days: Monday-Friday
• REPORTING TO/POC: To Be Determined
• Number of VAs: 1
• GENDER PREFERENCE: None
• LANGUAGES SPOKEN/PREFERENCE: English
• ACCENT PREFERENCE: Near Native
• REGION PREFERENCES: Any

What we offer

• Competitive rates
• Weekly payments
• Various open roles are available
• Free training and upskilling
• Constant support and guidance
• A vibrant community always ready to support you
• And more!