Senior Media Planner (Direct IO)

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.   We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more!   The anticipated annual salary for this role will range from $77,000 - $90,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus.   *This position may be performed remotely in most states within the US, with some exclusions **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship   Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.   Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.   Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.   This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.   #LI-SD #LI-Remote

You Will Be

Always-on, seasonal, and high-profile campaigns

Digital-first sponsorships, tentpoles, and custom content integrations

360 activations spanning digital, physical, and experiential touchpoints

Identifying non-standard digital opportunities including custom content, creator tie-ins, experiential extensions, emerging formats

Bringing forward new publisher, data, and measurement solutions that elevate client growth

Championing advanced measurement adoption across digital partner programs

Building deep understanding of client business goals, audiences, and KPIs

Ensuring all Direct IO activations ladder into unified, integrated media strategies

Leading the full RFP process from brief development through vendor evaluation, negotiation, and final client presentation

Improving workflows across planning, trafficking, reporting, and ad operations

Developing negotiation best practices and actively upskilling the team

Identifying incremental partnership opportunities and securing added value

Partnering with Programmatic and Integrated Media leaders to deliver a cohesive Display & Video ecosystem

Leveraging traditional media knowledge (Linear, OOH, Audio) as value-add expertise that informs and complements digital programs

You Must Have

3+ years of media planning & buying experience, with a strong emphasis on premium digital partnerships, sponsorships, and custom activations

Proven ability to build and execute large-scale, publisher-direct programs that include brief development, partner vetting, negotiation, and storytelling through recommendations

Strong understanding of digital media channels across display, video, social, and branded content

Familiarity with programmatic and how direct and programmatic strategies intersect to create a unified media approach

Experience overseeing or supporting traditional media (Linear TV, Radio, OOH)—not required but a meaningful plus

Demonstrated ability to lead multiple projects simultaneously and deliver high-quality work in compressed timelines

Strong relationship-building skills with publishers, vendors, and internal partners

Experience developing processes and elevating operational efficiencies

A future-focused, inquisitive mindset with a natural inclination to reimagine and improve