Willful makes estate planning easy, affordable, and accessible for every Canadian. Since 2017, over 400,000 people have trusted us to help them build their legal estate documents.
Partnerships are a vital driver of Willful’s growth engine. They help us open doors to new audiences, collaborate with brands our customers trust, and are a meaningful revenue stream for Willful. Equally important, we create lasting, measurable value alongside our partners.
By teaming up with Willful, partners can expand their offer with a trusted, modern estate planning solution that seamlessly deepens customer engagement, unlocks new revenue opportunities, and solves a real, high-priority need for their audience. Together, we create win-win relationships that drive real impact for both of our businesses and the Canadians we serve.
We're looking for an organized and proactive Partnerships Coordinator who can tackle projects from brief to final delivery while keeping a lot of moving pieces on track. This is a hands-on, execution role at the heart of our partnerships team.
The ideal candidate is someone motivated by output: building campaign assets, running and improving partner operations, holding timelines and stakeholders on track, supporting inbound advisor calls, and turning performance data into clear reporting. This is an operational and supporting role. You'll be the internal engine that keeps our partnerships running day to day.
To thrive in Willful’s remote-first environment on a small, agile, two-person partnerships team, you will need to be resourceful, proactive, curious, have a bias to action, and be open to direct, clear feedback. If you are someone who requires a lot of continuous oversight, or who needs work to be assigned before you act, this may not be the ideal environment for you.
1. Partnership Operations & Advisor Sales
2. Campaign Execution & Asset Creation
3. Performance & Impact
We’re looking for the right person to join our team so this role isn’t limited by geography and will be 100% remote. The only requirement is that you must be legally able to work in Canada.
If you are ready to help Canadians navigate important life decisions with clarity, send us:
We’re building a diverse team
Willful is committed to building a diverse team and encourages applications from individuals from underrepresented groups, including but not limited to women, racialized individuals, Indigenous people, 2SLGBTQIA+ individuals, and persons with disabilities. Accommodations are available on request throughout the hiring process.
AI Disclosure Statement
Willful uses artificial intelligence tools for internal note-taking purposes only. These tools do not influence candidate screening, evaluation, or hiring decisions, and are used solely to support accurate documentation and efficient internal communication.
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