Marketing Operations Specialist

Position Overview

The Marketing Support Coordinator supports the execution of marketing initiatives across Youth Athletes United’s brands, including Amazing Athletes, Soccer Stars, TGA, and Little Medical School. This role focuses on day-to-day marketing production, content coordination, campaign execution, and franchisee support to ensure marketing resources are delivered accurately, consistently, and on time.

Working closely with the marketing team, this position helps bring marketing plans to life by keeping projects on track, organizing resources, coordinating creative requests, and helping franchisees with their marketing needs. A love of sports and a passion for helping kids learn, play, and grow are always a plus!

Key Responsibilities

Marketing Execution & Content Support

• Prepare, format, and distribute recurring marketing communications, including newsletters, emails, and weekly franchisee updates.
• Assist with the execution of seasonal campaigns, public enrollment initiatives, retention campaigns, program launches, and promotional activities.
• Create and update marketing materials using existing templates, including flyers, email graphics, presentations, and digital assets.
• Coordinate content calendars and schedule social media content across brands.
• Adapt approved messaging and creative assets for different programs, audiences, and marketing channels.
• Support the development and distribution of marketing materials for camps, school partnerships, events, and other growth opportunities.

System-Wide Franchisee Communications

• Draft, coordinate approvals for, and distribute marketing communications to franchisees.

Marketing Resource Management

• Maintain organized, up-to-date marketing resources and develop or improve systems for managing and accessing materials as needed.

Franchisee Marketing Support

• Respond to routine franchisee marketing requests and help franchisees identify and access the appropriate resources.

• Assist with updates to marketing guides, playbooks, training materials, and platform instructions.
• Coordinate design requests, communicate project requirements, track revisions, and follow up on deliverables.
• Help franchisees implement approved marketing campaigns by preparing materials, sharing instructions, and coordinating deadlines.

Digital Marketing Support

• Support day-to-day content scheduling and publishing through social media management tools.
• Assist with routine updates to Google Business profiles and other digital marketing resources as directed.
• Identify and escalate website, platform, and publishing issues to the appropriate team member.

Marketing Operations & Coordination

• Track marketing projects, campaign deadlines, content requests, and deliverables.
• Maintain organized marketing files, templates, calendars, and shared resources.
• Proofread marketing materials for accuracy, consistency, formatting, and brand alignment before distribution.
• Coordinate with internal teams, franchisees, and external creative partners to keep projects moving.
• Monitor recurring marketing tasks and help ensure deliverables are completed on schedule.

Qualifications

• Experience in marketing coordination, marketing administration, communications, or a related field.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
• Excellent written communication and proofreading skills.
• Proficiency with Canva, Google Workspace, AI tools and social media platforms
• Ability to learn new software and marketing platforms quickly.
• Comfortable working with templates, following established brand guidelines, and adapting existing content.
• Strong communication and customer service skills, with a willingness to support a distributed franchise network.
• Ability to work independently, prioritize tasks, and collaborate across teams.

Experience with email marketing platforms, website content management systems, social media scheduling tools, or franchise marketing is a plus.

What Success Looks Like

• Marketing materials and communications are delivered accurately and on time.
• Franchisees can easily access and use available marketing resources.
• Campaigns and recurring marketing activities are executed consistently across brands.
• Marketing requests are organized, tracked, and completed efficiently.
• The marketing leadership team has more capacity to focus on strategy, growth initiatives, and performance improvement.

Role Scope

This position is primarily focused on marketing execution and coordination. Marketing strategy,

campaign direction, brand standards, digital platform ownership, SEO strategy, and major

marketing decisions remain with the marketing leadership team.

Franchise experience a plus