🕒 5 days ago
Own and grow ChatGPT Ads while optimizing Google and Microsoft campaigns, using PPC expertise, AI automation, and structured experimentation to uncover acquisition opportunities and improve measurable performance.
Senior AdTech and Digital Marketing
📅 Sep 17
Audience ActivationDigital MarketingAdtechCampaign Management
📜 Description
- Own audience activation across digital and omnichannel channels.
- Package audiences so advertisers can use them and measure performance back into the data model.
- Run campaigns across major digital and audience platforms, including custom and matched audience uploads.
- Activate first-party data through onboarding, audience syncs, identifiers, and match-rate economics.
- Coordinate digital campaigns with CRM and direct channels.
- Design attribution, test-and-control approaches, and incrementality measurement.
🛠️ Requirements
- Working knowledge of consent, identity, and the shift away from third-party identifiers.
- DSP or SSP hands-on experience and OpenRTB mechanics.
- IAB Tech Lab audience taxonomy and seller-defined audiences.
- Data monetization or audience selling.
- Data collaboration and privacy-preserving audience matching.
Full job description
Job Description
- Owns audience activation across digital and omnichannel, how audiences are packaged and made usable by advertisers, and how performance is measured back into the data model.
- Digital marketing, adtech, or audience activation on the brand, agency, publisher, or platform side.
- Hands-on running campaigns across major digital and audience platforms, including custom and matched audience uploads.
- Activating first-party data: onboarding, audience syncs, identifiers, and match rate economics.
- Omnichannel orchestration, coordinating digital with CRM and direct channels.
- Attribution, test and control design, and incrementality.
Requirements
Requirements
- Working knowledge of consent, identity, and the shift away from third-party identifiers.
- DSP or SSP hands-on experience and OpenRTB mechanics.
- IAB Tech Lab audience taxonomy and seller-defined audiences.
- Data monetization or audience selling.
- Data collaboration and privacy-preserving audience matching.
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