Coordinator, Social Media

[solidcore] is seeking a Social Media Coordinator to join our dynamic team at our HQ in Arlington, Virginia. We are a fast-paced, innovative company with a deeply engaged and loyal community of clients and coaches, and we’re looking for a creative individual to continue building and strengthening that community while developing best-in-class content across social channels. Reporting to the Social Media Manager, you will play a pivotal role in creating, publishing and optimizing content that brings the [solidcore] experience to life on social media. This role combines community management, nimble ideation to execution and strong project management skills to organize cross-functionally.

An ideal match should have a strong interest in fitness and familiarity with the brand, be deeply engaged in culture (from fitness and wellness to pop culture and internet trends) with a finger on the pulse of what’s resonating on social, be comfortable with content creation, and desire to connect our community of coaches and clients, amplifying our clients’ successes.

[solidcore] is a national boutique fitness company with 100+ studios across the country. Our signature workout is 50 minutes of low-impact, high-intensity strength training: the lights are low and the music is loud. The coach guides the class through a series of slow & controlled movements that are sequenced to work muscles to failure. This class is accessible for all fitness levels and can be amplified or modified to accommodate individual goals. Class is as intense as our reviews suggest, but our instructors go above and beyond to provide a welcoming, supportive, empowering, and challenging experience for all. Please visit our website here to read more about our mission. [solidcore] is firmly committed to social justice and promoting a culture of diversity, equity, and inclusion. You can click here to find out more about the actions we are taking to promote a more diverse and inclusive space for both our clients and our internal team. [solidcore] is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. [solidcore] makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Key Responsibilities:

Content & Community Management

• Manage posting schedules to ensure timely posting of content based on optimized publishing times

• Maintain and update the content calendar with visibility to cross-functional partners to streamline social workflows and approvals

• Communicate changes or updates for alignment within overarching marketing initiatives as needed

• Respond promptly to DMs and comments across Facebook, Instagram, TikTok and X, surfacing to internal teams for escalation as needed

• Speak through brand voice to create opportunities for connection with current and prospective clients

Social Listening & Analysis

• Monitor social listening dashboards and track brand mentions, sentiment, competitor activity, and emerging trends

• Flag notable conversations, potential issues, and engagement opportunities to the team in real time

• Track performance across owned channels and spot what’s driving results at the post, campaign, and channel level

• Build and maintain monthly performance reporting decks that turn data into clear takeaways, including wins, underperformers, and recommended next steps

Content Ideation, Creation & Copywriting

• Contribute to monthly content calendar development, pitching ideas that inspire, entertain, and educate [solidcore] clients across social platforms

• Identify relevant trends and develop timely, platform-native content that fits our brand

• Coordinate production timelines and logistics for content shoots at studios and HQ

• Write creative briefs and guide coaches & studio teams in creating content, reviewing submissions for quality and brand alignment

• Own content creation end to end when needed, from concept through on-site shooting, short-form video editing and publishing, while also supporting larger shoots alongside the broader team

• Own caption writing for all posts, ensuring copy is on-brand, platform-appropriate and optimized for engagement

Innovation

• Keep up with industry news in the social space and bring new ideas to the team on how to use the latest insights to amplify [solidcore] social channels

Qualifications:

Required

• 1-2 years of experience managing social media platforms for a brand, organization, or agency

• Highly familiar with Instagram & TikTok

• Experience with social listening tools (e.g., Talkwalker or similar)

• Familiar with design tools such as Adobe Photoshop, Adobe Premiere, and Canva

• Experience capturing photo and video content

• Strong written and verbal communication skills, with an ability to craft compelling, on-brand content with talent

• Sound judgment and discretion when representing the brand in real time, with the confidence to respond to comments and DMs independently in brand voice and the instinct to know when something needs to be escalated

• Able to manage multiple projects and deadlines in a fast-paced environment

• Able to collaborate effectively with cross-functional teams

• Passion for boutique fitness

Preferred

• A startup or entrepreneurial mindset

• Experience with YouTube, X, and Pinterest

• Familiarity with social media management tools (e.g., Hootsuite or similar)

• Comfort being on camera

Compensation and Benefits:

Competitive salary $59,006 - $64,464 based on experience

Bonus eligibility based on performance

Monthly cell phone stipend

401(k) with employer match

Medical, dental, and vision insurance

Paid parental leave and parental pay benefits

Free telehealth services

Employee Assistance Program (EAP)

Pre-tax commuter benefits

Flexible PTO

Free drop-in classes at [solidcore]

And more!