As a Creative Strategist for Mexico, you'll drive the creative strategy behind Canva's paid marketing, focusing on cultural insights and performance optimization.
AI Creative Strategist
π Description
- Translate audience, offer, competitor, and performance research into testable creative angles.
- Write briefs for video, static, motion, landing-page, and creator-led assets.
- Direct production partners and give specific feedback on hooks, scripts, structure, visuals, and calls to action.
- Build AI-assisted workflows for research, ideation, versioning, and analysis, with human review.
- Maintain a testing backlog with a hypothesis, variable, success metric, and next action for each test.
- Review results with media and growth partners, apply learnings to the next creative cycle, and protect brand accuracy and platform-native quality.
π οΈ Requirements
- Provide two recent examples across at least two creative formats and specify your contribution.
- Share a campaign result with its metric, baseline, time period, and attribution method.
- Show how you turn one brief into meaningfully different concepts.
- Describe a concrete AI workflow, including tools, steps, quality checks, time saved, and what remains human.
- Demonstrate current judgment about paid social hooks, formats, fatigue, testing, and iteration.
Full job description
Build AI-assisted creative systems that produce measurable growth
We are hiring an AI Creative Strategist to turn audience insight, offers, and performance data into a steady pipeline of paid and organic creative. Include βAI creative is coolβ in the subject line. Otherwise, your application will be disqualified.
You will own the path from research and concept through brief, production direction, testing, and learning. This is not a prompt-only role. You need strong creative judgment, current platform knowledge, and the discipline to connect creative decisions to business results.
About Single Grain
Single Grain is a revenue marketing agency. We build pipeline-focused systems that compound, not campaigns that expire. We have helped more than 500 companies, from venture-backed startups to the Fortune 500, drive measurable growth.
We operate as an AI-native team. Every role uses AI to improve speed, quality, judgment, and leverage. AI output still requires strong human taste and quality control.
Your mission
Build a repeatable creative operating system that increases the number and quality of useful tests while improving campaign performance.
Primary KPI: improve creative testing velocity and the business result tied to the approved campaign goal. Results can include lower acquisition cost, higher qualified conversion, stronger revenue efficiency, or faster production without a loss of quality.
What you will own
Turn audience, offer, competitor, and performance research into testable creative angles.
Write clear briefs for video, static, motion, landing-page, and creator-led assets.
Direct production partners and give specific feedback on hooks, scripts, structure, visuals, and calls to action.
Build AI-assisted research, ideation, versioning, and analysis workflows with human review.
Maintain a testing backlog and define the hypothesis, variable, success metric, and next action for each test.
Review results with media and growth partners, then turn findings into the next creative cycle.
Protect brand accuracy, factual quality, and platform-native craft.
What success looks like
In 30 days, you have audited the current creative system, established a baseline, and shipped the first structured test set.
By 60 days, you run a reliable brief-to-launch cadence and can explain which messages, formats, and treatments are working.
By 90 days, the team has a documented learning loop, stronger creative throughput, and measurable improvement against the approved campaign KPI.
Evidence we need to see
Two recent examples across at least two creative formats, with your exact contribution.
One campaign result with the metric, baseline, time period, and attribution method.
Evidence that you can turn one brief into meaningfully different concepts, not minor variations.
A concrete AI workflow: trigger, inputs, tools, steps, output, QA, time saved, and what remains human.
Current judgment about paid social hooks, formats, fatigue, testing, and iteration.
This role is not
A prompt-only or asset-production-only seat.
A role that reports impressions without business context.
A role for generic briefs, stale platform knowledge, or unverified AI output.
A role that waits for a complete strategy before taking ownership.
How the process works
Application and evidence review.
A focused screen against the role outcomes.
A paid, timeboxed creative exercise using a representative brief.
A live review of your decisions, tradeoffs, and test plan.
References and final decision.
The paid exercise will not be used as unpaid production work.
Work model and compensation
This role is fully remote. State your location, time-zone overlap, start date, and compensation expectations in the application.
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