Own brand voice and create compliant, conversion-focused copy across paid ads, social, video, email, SMS, product pages, and marketplace listings for a beauty and hair-care brand.
Copywriter
๐ Description
- Write and adapt Tagalog and Cebuano copy for apps, push notifications, ads, websites, and other product and marketing content.
- Decide when to translate, rewrite from scratch, or retain English, adapting tone for regional audiences.
- Partner with Marketing, Content, and Product teams to shape briefs and deliver work on schedule.
- Set and review the quality of Filipino-language content, including reviewing work before publication and giving authors feedback.
- Build and maintain the Filipino-language glossary and style guidance, defining Salmonโs voice in Tagalog and Cebuano.
- Establish the foundation for a Filipino-language function that may grow into a small team.
๐ ๏ธ Requirements
- Native or near-native fluency in Tagalog and Cebuano (Bisaya); Cebuano is required from day one.
- Strong English reading skills to assess briefs and identify content that may not work in Filipino.
- 3+ years of professional Tagalog or Cebuano writing as part of a company team, with published work to discuss.
- Strong editorial judgment, including independent quality decisions and clear feedback for authors.
- Understanding of how Filipinos use financial products and apps.
- Experience contributing to glossaries, style guides, or tone-of-voice guidelines, and using localization tools such as Lokalise, Phrase, Smartling, or Crowdin and Figma.
โจ Benefits
- Ownership and flexibility
- Fully remote work with core collaboration hours from 12:00 to 6:00 PM Manila time (UTC+8)
- Company-provided tools and equipment
- Health and time off
- Medical insurance support for you and your family through co-funding or reimbursement
- Access to an internal mental health support specialist
- 22 vacation days
- 15 sick days
- Growth and team experience
Full job description
๐ Remote | UTC+8 | Core collaboration hours: 12:00โ6:00 PM Manila Time
Salmon is a technology-driven financial company building a banking and lending platform across Southeast Asia, starting in the Philippines.
We combine global fintech expertise with deep local market knowledge to make financial services simple, accessible, and useful for millions of people across the region.
7M+ app downloads. 2M+ monthly active users. 7,000+ partner stores. US$310M+ raised from leading global investors.
Manila-based, globally distributed, and hybrid-first โ our team spans 45+ countries.
If you want to solve complex problems at scale and impact how millions of people access and manage money, come build with us.
Southeast Asiaโs fintech moment starts here.
About the role:
Salmonโs content (marketing, product, and support) is written in English first. Tagalog and Cebuano (Bisaya) versions still depend on ad hoc help. We want to change it, and we're looking for a person who will help us.
You can change that. You will write for our users in their own language: the app, push notifications, ads, and the website. Furthermore, you will own the work from brief to publication and become the teamโs authority on how Salmon sounds in Tagalog and Cebuano (Bisaya).
This is a senior role. You set the quality bar, build the glossary and your own part of our style guide, and make the calls yourself rather than follow someone elseโs rulebook.
Done well, it could grow into its own small team.
What youโll do:
Write marketing, website, product, and in-app copy in Tagalog and Cebuano (Bisaya): the app, push notifications, ads, and the website. You decide when to translate, when to rewrite from scratch, and what stays in English.
Adapt tone and register for audiences in different regions. Cebuano work grows as the product expands into new regions.
Work with Marketing, Content, and Product: take briefs, challenge them, and deliver on schedule.
What youโll own:
Own the quality bar for all Filipino-language content, including improving what is already published.
Review Filipino-language content before it ships, including as a backup reviewer for other authors.
Build and own the Filipino-language glossary and your part of the style guide, aligned with brand voice.
Define how Salmon sounds in Tagalog and Cebuano (Bisaya), and become the teamโs authority on regional-audience nuance.
Own the work from brief to publication and make the language calls yourself, rather than follow someone elseโs rulebook.
Lay the foundation for a Filipino-language function that could grow into its own small team.
What makes you a strong fit:
Native or near-native fluency in Tagalog and Cebuano (Bisaya). You write in both, not only translate. Cebuano is required from day one.
Strong English: you read our English briefs and spot what wonโt work in Filipino.
3+ years of professional writing in Tagalog or Cebuano as part of a company team (marketing, content, product, media, or communications), with published work you can walk us through: what you decided and why.
Strong editorial judgment: you evaluate quality, decide on your own, and give authors clear feedback.
Understanding of how Filipinos use financial products and apps. We value product intuition as much as language skill.
Experience building or contributing to glossaries, style guides, or tone-of-voice guidelines, and working experience with localization tools (Lokalise, Phrase, Smartling, or Crowdin) and Figma.
What we offer:
Ownership and flexibility
Fully remote work with core collaboration hours from 12:00 to 6:00 PM Manila time (UTC+8)
Company-provided tools and equipment
Health and time off
Medical insurance support for you and your family through co-funding or reimbursement, depending on your location and subject to policy limits
Access to an internal mental health support specialist
22 vacation days, Philippine public holidays, and 15 sick days
Growth and team experience
Opportunities to learn and share your expertise through internal expert meetups, external conferences, speaking opportunities, and industry publications
Company-sponsored trips to Manila to meet and work with your team in person
High-performing teams can earn a dedicated beach house week in Southeast Asia
We believe strong teams are built by people with different backgrounds, experiences, and points of view. Salmon is an equal opportunity employer, and we make hiring decisions based on skills, experience, and potential.
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