At Rula, we are a remote-first company that believes mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
About the Role
We are seeking a Sr. Affiliate Marketing Manager to own the Affiliate channel end to end across investment decisions, partners, forecasting, roadmap, and patient journey, to achieve Rula’s patient acquisition objectives through data-driven management and scale. This is a critical channel for Rula’s patient marketing team. You’ll have dotted-line responsibility over an Affiliate Specialist, an external contractor, and virtual assistants. This person will be responsible for exceeding targets by recruiting and growing high-quality publishers, optimizing partner performance, and safeguarding channel integrity through disciplined compliance and fraud/quality auditing. You will be an excellent communicator & storyteller, and unafraid to “make it happen” in close collaboration with internal and external stakeholders. You have clear command of your inputs and understand how to clearly & succinctly diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics, Finance, and Provider Success. You should be comfortable communicating with leadership including the executive team. And you have the drive to win!
Required Qualifications
8+ years of related professional experience directly executing and managing affiliate marketing programs
Affiliate network / platform mastery (Impact or equivalent, e.g. Commission Junction, Rakuten, Partnerize); expert understanding of partner onboarding, tracking setup, commissions/payout structures, and optimization levers
Experience directly managing large budgets / partner spend, i.e. $1M+ per month
Experience recruiting, negotiating with, and managing publisher / affiliate partners to grow and improve channel outcomes
Experience with affiliate tracking, attribution, and fraud / compliance auditing
Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes
Experience in data-driven and ROI-based Affiliate programs, including managing ROI to levels of granularity below aggregate channel performance (i.e. partner or State level)
Preferred Qualifications
While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
Hands-on experience with Impact
Experience leading a team, VAs, or one or more specialists
Experience managing marketplace / directory partners (e.g., Psychology Today, ZocDoc) and/or a retail partner like Amazon
Track record of building / leveraging AI agents to automate affiliate operations
Proficiency with Looker or equivalent data visualization tools
Proficiency with first-party data integration tools like Freshpaint, Segment, etc.
We're serious about your well-being! As part of our team, full-time employees receive:
100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Supporting your mental and physical health
Quarterly department stipend: Fun team-building activities or in-person gatherings
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend
Our team
We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.
Own and scale the affiliate growth program by recruiting and activating partners, managing commercial terms and program operations, and using performance analysis to improve acquisition, revenue, and partner ROI.
Own and scale the affiliate growth program by recruiting and activating partners, managing commercial terms and program operations, and using performance analysis to improve acquisition, revenue, and partner ROI.
Own affiliate programs end-to-end, from audits and platform management to partner growth, fraud prevention, and client-facing strategy, helping protect revenue and scale performance.
Own and scale affiliate, creator, and strategic partnership channels by setting growth roadmaps, evaluating opportunities, negotiating agreements, and optimizing performance through data-driven measurement.
Manage affiliate and partnership marketing campaigns for client accounts, using data and partner relationships to optimize performance, deliver reports and presentations, and resolve issues.
