Staff Data Scientist, Marketing
Reddit👥 1001 - 5000 employees🏢 Online Community/social Media
Lead the strategy and technical execution of Reddit's Marketing Intelligence efforts, focusing on optimizing marketing spend and driving user engagement.
Staff Data Scientist, Marketing
🔥 7 hours ago
Marketing ScienceGrowth Data ScienceEconometricsMarketing Mix Modeling (mmm)
📜 Description
- Build and refine Media Mix Models (MMM) and Multi-Touch Attribution (MTA) systems to quantify marketing spend impact.
- Design frameworks to optimize marketing for both new advertisers and users, leveraging brand awareness for mutual growth.
- Lead complex incrementality testing and develop methodologies to assess the long-term effects of brand marketing.
- Mentor junior scientists and uphold technical standards across the Marketing organization.
🛠️ Requirements
- Advanced degree (Master's or Ph.D.) in Statistics, Economics, Mathematics, or a related quantitative field.
- For M.S. holders: 10+ years of industry experience in marketing science, growth data science, or econometrics.
- For Ph.D. holders: 6+ years of industry experience.
- Deep understanding of the marketing ecosystem with experience in Marketing Mix Modeling (MMM) and Incrementality Testing.
- Advanced proficiency in Python or R and SQL, with experience in building data pipelines and predictive modeling.
- Proven track record of influencing C-suite stakeholders and translating complex statistical concepts into business strategy.
- Experience in fast-paced environments, navigating ambiguity and building frameworks from the ground up.
✨ Benefits
- Comprehensive Healthcare Benefits
- 401k with Employer Match
- Global Benefit programs for workspace and professional development
- Mental Health & Coaching Benefits
- Flexible Vacation & Paid Volunteer Time Off
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