Senior Marketing analyst
As a Senior Marketing Analyst, you will design budget management logic, develop LTV models, and build analytical frameworks to drive performance insights and decision-making.
The Purple story
At Purple, we believe a better life is achievable — and it starts with investing in yourself. As the masterminds of modern rest and recovery, we believe a good night's sleep is the first step toward powering human potential. It fuels happiness, enhances personal growth, and builds a more connected world. That's why our mission is to deliver the most restorative, most supportive, most downright life-changing comfort on the planet. From our groundbreaking GelFlex® Grid technology to our work in the community, we never stop pushing boundaries. We're bold, curious, and uncompromising in our pursuit of better — for our customers, for our people, and for the world. Because when you invest in better, everything else follows.
Compensation
The compensation target for this role is: $72,300 - $85,000Why this role matters
This is a fully remote position that may be performed from an approved location within the United States, with the work arrangement subject to change based on business needs. This position is expected to work primarily during Mountain Time business hours and requires approximately 10% travel, both subject to vary based on business needs.
How you’ll shape the future of comfort:
What we’re looking for:
How Purple brings you comfort
WHY JOIN PURPLE?
At Purple, you’ll join a team that truly invests in you, not just as an employee, but as a person. Here, you’ll grow in an environment that values curiosity, collaboration, and courage. We believe in open communication, where your ideas are heard, your voice matters, and feedback helps everyone get better. We prioritize building long-term careers and helping you stretch your skills to reach new goals. You’ll be part of a team that owns its work, celebrates integrity, and takes bold risks to innovate. And most importantly, you’ll belong to a community that values people first, where we lift each other up, celebrate what makes us different, and work together to create something extraordinary.
Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment.
As a Senior Marketing Analyst, you will design budget management logic, develop LTV models, and build analytical frameworks to drive performance insights and decision-making.
Own and optimize the ad monetization strategy for web and mobile apps, focusing on AdMob, Google Ad Manager, and programmatic demand to drive incremental revenue.
Own data-driven SEA bidding optimization by analyzing performance, running experiments, automating Google Ads workflows, and building insights that guide spend allocation and model-driven decisions.
Strengthen marketing performance reporting and financial analysis by evaluating digital and offline campaigns, improving Marketing Fund visibility, and turning marketing and financial data into actionable insights.
Own paid marketing analytics end to end, building data models and attribution reporting while turning campaign performance into executive-ready recommendations that guide spend, pricing, product, and revenue decisions.