Turn Consumer Understanding into Business Decisions
Great brands don't rely on instinct alone. They use consumer insights to understand brand performance, measure marketing effectiveness and make smarter investment decisions.
We're looking for a Senior Insights Consultant to help leading brands answer critical questions around brand health, campaign effectiveness and growth opportunities.
Why Join Us?
This is more than a research role. You will act as a trusted advisor to major clients, influence business decisions, and focus on insight generation rather than operational execution. Dedicated specialist teams manage survey programming, data processing and fieldwork, allowing you to concentrate on consulting, storytelling and client impact.
What You Will Do
Build strong relationships with client stakeholders and become a trusted advisor.
Translate business challenges into research objectives and actionable recommendations.
Lead discussions around Brand Health Tracking, Brand Equity and Campaign Effectiveness programmes.
Guide research projects from brief to debrief while coordinating internal expert teams.
Present insights and strategic recommendations to senior audiences.
Transform data into clear business actions and growth opportunities.
Driving impact for the client, and demonstrating the value of NIQ’s contribution
What We Are Looking For
2+ years of experience in Consumer Insights, Market Research, Brand Tracking or Campaign Measurement.
Strong quantitative research expertise.
Ability to connect data, marketing performance and business outcomes.
Excellent storytelling, presentation and stakeholder management skills.
Professional Dutch and English
Important: This role is intended for professionals with experience in quantitative market research, consumer insights, brand tracking or marketing effectiveness. Candidates without direct research experience are unlikely to be a strong fit.
What we offer
#LI-Hybrid
#LI-FC
Our Benefits
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
Advise major brands on brand health, equity, and campaign effectiveness by translating quantitative research into clear recommendations, strategic decisions, and growth opportunities.
Advise major brands on brand health, campaign effectiveness, and growth by translating quantitative consumer research into clear insights, strategic recommendations, and business decisions.
Manage strategic research projects and the Voice of Community program, turning qualitative and quantitative findings into actionable insights and recommendations that improve member and supplier experiences.
Direct the design, execution, analysis, and reporting of qualitative and quantitative market research projects, turning large datasets into strategic insights for prominent brands across diverse industries.
As a Senior Market Research Analyst, you will manage survey projects from inception to completion, ensuring data quality and effective client communication in a collaborative environment.
