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Growth Partner

πŸ•’ 2 days ago
Email MarketingSMS MarketingLifecycle MarketingEcommerce
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πŸ“œ Description

  • Lead email and SMS strategy across a portfolio of 5+ Growth Partner brands, from list acquisition through retention and win-back.
  • Plan promotional calendars and send cadence, and coordinate with performance agencies to convert paid traffic into subscribers.
  • Own client onboarding, migrations, deliverability warm-up, and setup of lifecycle programs and brand-specific platform settings.
  • Run campaigns and automations, including briefs, copy direction, QA, scheduling, segmentation, and creative collaboration.
  • Test and optimize messaging, offers, timing, channel mix, and onsite capture; monitor deliverability and list health.
  • Serve as the primary client contact, report on performance, identify expansion opportunities, and share product and automation feedback.

πŸ› οΈ Requirements

  • 5+ years owning full-lifecycle email programs for small and mid-sized ecommerce brands: strategy, build, execution, reporting, and optimization
  • SMS program experience strongly preferred, including compliant list growth and email/SMS orchestration
  • Proven track record of growing an email program, from building a list from zero through hypergrowth, with numbers to show for it (list size, revenue per subscriber, share of revenue from owned channels)
  • Hands-on experience with list growth tactics: pop-ups and onsite capture, exit intent, landers, offer strategy, and partnering with paid media to convert traffic into subscribers
  • Deep knowledge of lifecycle automation (welcome, abandonment, post-purchase, replenishment, win-back) and campaign calendar planning
  • Solid grasp of deliverability, list hygiene, and platform migrations
  • Agency or multi-client experience: you can run 5+ brand programs at once without dropping a ball
  • Strong creative judgment and solid copywriting; you can write a clear brief, draft copy when needed, and give useful feedback on design
  • Analytical and comfortable pulling performance, finding the story in the data, and turning it into a plan
  • Confident, client-ready communicator who builds trust with founders and marketing leads
Full job description

Our Growth Partner package gives select brands the full Queen One platform plus a team that runs their program for them. We do about 99% of the lift, operating like an agency on top of our own technology.

As a Growth Manager, you are that team's lead for a book of 5+ Growth Partner clients. You own each brand's email and SMS program end to end: strategy, setup, migration, the program build, day-to-day execution, and reporting. You are measured on one thing above all: growing your clients' lists and the revenue those lists drive.

This role is for an experienced lifecycle operator who has built email and SMS programs from the first subscriber through hypergrowth, and who wants to do it across several brands at once.

What You'll Do

Strategy and growth

  • Own the email and SMS growth strategy for a portfolio of Growth Partner brands, from list acquisition through retention and win-back
  • Build list growth plans using Queen One's identity resolution, entrance and exit exchanges, recognition, pop-ups, top bars, landers, and exit intent
  • Plan each brand's promotional calendar and send cadence, scaling volume as lists and engagement grow
  • Coordinate with each brand's performance agency so paid traffic is recognized, captured, and converted

Program build and onboarding

  • Own onboarding end to end for new Growth Partner clients: kickoff, migration, and setup, including list migration, email validation, and deliverability warm-up
  • Build or rebuild full lifecycle programs from Queen One blueprints: welcome, cart and browse abandonment, product stories, Subscribe & Save, post-purchase, win-back, and more
  • Set up Brand Book and Dimensions so the platform's AI reflects each brand's voice, products, and goals
  • Roll out SMS, MMS, and RCS programs, including Super RCS, with compliant opt-in flows

Day-to-day execution

  • Run campaigns and automations day to day: briefs, copy direction, QA, scheduling, and segmentation
  • Partner with our designers and creative tools to deliver 2+ new creatives per client each month, writing copy when needed
  • Test continuously (subject lines, offers, timing, channel mix, onsite capture) and roll winners into the program
  • Monitor deliverability, list health, and SMS volume against each client's package

Client partnership and reporting

  • Serve as the primary, trusted point of contact for each Growth Partner brand
  • Deliver regular performance reporting and planning sessions that tie program activity to revenue and list growth
  • Spot expansion opportunities (added SMS volume, SKU Store, new channels) and partner with Sales on renewals
  • Feed client learnings back to Product and help refine our blueprints, playbooks, and Growth Partner processes

Automation and AI

  • Provide insight and direction on Queen One's AI products that cut manual effort in calendar creation and execution
  • Pilot new automation features with your clients, report on what works, and flag where they fall short
  • Partner with Product to shape the roadmap based on hands-on use across your client portfolio
  • Shift your own time from manual production toward strategy as automation comes online

Requirements

What We're Looking For

  • 5+ years owning full-lifecycle email programs for small and mid-sized ecommerce brands: strategy, build, execution, reporting, and optimization
  • SMS program experience strongly preferred, including compliant list growth and email/SMS orchestration
  • Proven track record of growing an email program, from building a list from zero through hypergrowth, with numbers to show for it (list size, revenue per subscriber, share of revenue from owned channels)
  • Hands-on experience with list growth tactics: pop-ups and onsite capture, exit intent, landers, offer strategy, and partnering with paid media to convert traffic into subscribers
  • Deep knowledge of lifecycle automation (welcome, abandonment, post-purchase, replenishment, win-back) and campaign calendar planning
  • Solid grasp of deliverability, list hygiene, and platform migrations
  • Agency or multi-client experience: you can run 5+ brand programs at once without dropping a ball
  • Strong creative judgment and solid copywriting; you can write a clear brief, draft copy when needed, and give useful feedback on design
  • Analytical and comfortable pulling performance, finding the story in the data, and turning it into a plan
  • Confident, client-ready communicator who builds trust with founders and marketing leads
  • Experience with Klaviyo, Attentive, Postscript, or similar platforms, plus Google Suite, Slack, and Bootcamp; able to ramp quickly on new tools
  • A proactive, ownership-oriented mindset; you follow up without being asked and close loops
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