Desenvolve estratégias de segmentação de clientes, define públicos e propostas de valor e analisa desempenho para identificar oportunidades, orientar decisões e impulsionar resultados ao longo do ciclo de vida.
Market Activation Analyst (Health Plans / Health Systems)
📜 Description
- Analyze healthcare claims, demographic, payer, and other third-party data to evaluate markets and expansion opportunities.
- Inform geographic expansion and payer contracting priorities with market trends, payer density, reimbursement models, and local regulations.
- Develop market-specific activation playbooks that prioritize provider groups, health systems, and specialty service lines.
- Profile clinical partners and assess competitive dynamics and network integration opportunities.
- Partner with commercial, clinical operations, and business development teams on market go-to-market strategies.
- Own and refine TOFU and Care Starts models; track activation KPIs and use performance data to improve forecasts and funnel efficiency.
🛠️ Requirements
- 3+ years of experience in healthcare analytics, management consulting, corporate strategy, business operations, or market intelligence in a digital health, health plan, health system, or healthtech organization.
- Advanced quantitative and analytical skills, including Excel, Google Sheets, SQL, or BI tools such as Tableau or Looker.
- Experience structuring and manipulating large third-party datasets, such as IQVIA, Definitely Health, or CMS/claims data.
- Experience building and maintaining conversion, pipeline, or top-of-funnel operational models.
- Knowledge of US healthcare delivery models, health plan reimbursement, health system operations, and provider profiling.
- Strong narrative synthesis and slide-building skills to turn market data into executive playbooks.
- Bachelor's degree in Healthcare Administration, Business, Economics, Statistics, or a related quantitative field.
Full job description
Reporting to the VP Strategy, the Market Activation Analyst for Health Plans & Health Systems (HP/HS) will serve as the analytical engine driving strategic geographic expansion, market entry, and commercial activation. This role bridges macro-level healthcare market intelligence with tactical target setting to optimize commercial growth and care delivery scaling.
The ideal candidate possesses deep quantitative rigour, experience working with third-party healthcare datasets, and the ability to turn complex market dynamics into executable, provider-level and payer-level activation playbooks.
Responsibilities
Macro Market Analysis & Expansion Strategy
Leverage third-party healthcare data platforms and analytical tools (e.g., claims data, census/demographic data, payer landscape analysis) to conduct macro-level market evaluations.
Synthesize complex market trends to inform the corporate roadmap and establish data-driven strategic rationales for future geographic expansion and payer contracting priorities.
Evaluate payer density, reimbursement models, and local healthcare regulations to identify high-value market entry opportunities.
Playbook Customization & Tactical Prioritization
Develop and customize market-specific activation playbooks with directional prioritization of target provider groups, health systems, and specialty service lines.
Conduct strategic profiling and market-level competitive analysis to pinpoint high-potential clinical partners and network integration opportunities.
Partner with cross-functional commercial, clinical operations, and business development teams to tailor market go-to-market strategies based on local competitive dynamics.
Funnel Modeling & Target Setting
Refine, maintain, and own the market activation Top-of-Funnel (TOFU) and Care Starts quantitative models that drive company-wide target-setting.
Track key performance indicators (KPIs) across activation stages—from initial market entry and provider outreach through to patient onboarding and active care starts.
Iterate forecast models using empirical performance data to optimize lead generation, funnel efficiency, and revenue predictability per market.
Qualifications
Experience: 3+ years of experience in healthcare analytics, management consulting, corporate strategy, business operations, or market intelligence within a digital health, health plan, health system, or high-growth healthtech organization.
Data & Analytical Skills: Advanced quantitative and analytical skills (Excel, Google Sheets, SQL, or BI tools like Tableau/Looker) with proven experience structuring and manipulating large third-party datasets (e.g., IQVIA, Definitely Health, CMS/claims data).
Strategic & Funnel Modeling: Direct experience building and maintaining conversion, pipeline, or top-of-funnel operational models (e.g., lead-to-care start funnels).
Industry Knowledge: Deep understanding of US healthcare delivery models, health plan reimbursement structures, health system operations, and provider profiling.
Communication: Strong narrative synthesis and slide-building abilities to translate dense market data into clear, actionable executive playbooks.
Education: Bachelor’s degree in Healthcare Administration, Business, Economics, Statistics, or a related quantitative field.
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