Job Summary
We are looking for a hands-on and results-driven Local Digital Marketer to support digital marketing activities in the Japan market. The role will be responsible for local campaign planning, execution, content localization and development, paid media management, lead generation, and campaign performance optimization. This role will work closely with the Marketing Lead to translate regional marketing strategies into effective local market execution, and to coordinate with the existing Japan-based contractor already engaged with the account.
Requirements
Key Responsibilities
Market-Specific Requirements
Plans and executes digital marketing campaigns for Japan, localizing regional strategy, managing paid media and content, generating leads, and optimizing performance through reporting and market insights.
Plan and optimize digital campaigns for the South Korean market, adapting regional strategy and content for Korean audiences while managing paid media, lead generation, testing, and performance reporting.
Drive digital marketing performance across four hospitality properties by executing revenue-focused campaigns, managing social channels and paid advertising, generating qualified leads, and improving conversions and return on ad spend.
Develops and optimizes digital acquisition and reactivation campaigns, creating social content, refining conversion funnels, analyzing performance, and testing audiences and creative to improve results.
Plans, executes, and optimizes digital advertising campaigns, using audience targeting, experimentation, and performance analysis to improve customer acquisition efficiency and signup quality.
