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Paid Search Director

📅 Sep 21
Performance MarketingPaid SearchMedia StrategyAudience Targeting
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📜 Description

  • Assist in the development of media strategy and building paid media plans, including audience targeting and segmentation.
  • Leverage real-time data dashboards to communicate campaign performance and create a roadmap for future actions.
  • Analyze performance data to provide insights and action plans based on conclusions.
  • Continuously measure and optimize campaign performance while establishing benchmarks and recommending tests.
  • Communicate with clients on all elements of the campaign, including planning and performance.
  • Prepare reports and present results to clients and management.

🛠️ Requirements

  • 5+ years of performance marketing experience required, specifically an emphasis on paid search
  • Experience in scaling/increasing campaign spends while maintaining or improving KPIs
  • Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
  • Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
  • Ability to work in a fast-paced environment while managing time effectively

✨ Benefits

  • Medical
  • Dental
  • & Vision Insurance Benefits
  • Life and Accident Insurance Plans
  • Short and Long Term Disability Plans
  • Employee Assistance Programs
  • Family Forming Plans
  • Cigna Secure Travel
  • Health Savings Account (HDS)
  • Health Care Flexible Spending Account (FSA)
Full job description

Compensation: $100k-$135k

100% Remote Work

This role will lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.

Responsible for all aspects of executing paid digital media campaigns on networks like Google, Bing and more. This includes initial planning, implementation, monitoring, optimization, analysis and reporting.

Additional Responsibilities include:

  • Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)
  • Leveraging our real-time data dashboards and a plethora of reporting tools, you will be tasked with communicating campaign performance to clients and creating a clear road-map for the future.
  • Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
  • Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
  • Communicate with clients on all elements of the campaign, including planning, performance, and project status
  • Prepare reports and present results to clients and management.
  • Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.)
  • Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives.
  • Build effective relationships with all clients
  • Gather data on consumer, competitor, and market conditions

Requirements

Requirements

  • 5+ years of performance marketing experience required, specifically an emphasis on paid search
  • Experience in scaling/increasing campaign spends while maintaining or improving KPIs
  • Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
  • Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
  • Ability to work in a fast-paced environment while managing time effectively

Be cautious of fraudulent job postings, consulting offers, solicitations, or employment opportunities from questionable sources. These may be attempts to gather personal information or request payment for recruitment or training services.

Jump 450 does NOT charge any fees for applications, processing, or training at any stage of the hiring process. All legitimate job openings are listed exclusively on our careers page: https://jump450.com/careers/.

If you have any concerns about the legitimacy of a message claiming to be from Jump 450, please reach out to us at hello@jump450.com before responding or taking further action.

Benefits

Our Mission

We strive to empower outstanding people to exceed our client’s expectations by providing them with the best resources, merit-based incentives and tools to transform data into actionable insights. Join us on our purpose to provide scalable, strategic and indispensable value to our clients.

About Jump 450

Jump 450, headquartered in New York City, employs top talent globally. Best known for driving exceptional performance outcomes, we’ve scaled numerous companies, and turboscaled 13+ DTC brands from <$100m to 10 figures through data-driven digital advertising and growth hacks.

The record:

  1. Acquired by Omnicom (NYSE: OMC) a couple years back
  2. Known as the “unicorn maker” tag in PE / VC circles.
  3. Driven some crazy numbers ($2bn+ revenue, 400M+ clicks, 40M+ users generated for clients)

Jump manages ~$350mm+ in annual digital media and orchestrates a differentiated agency offering with a focus on: world class creative production, rigorous technical media optimization, customer journey development and robust measurement / analytics–to drive down CAC & extend LTV.


Our standout culture, commitment to employee development, team engagement, and exceptional perks and benefits are some of the reasons why prestigious publications such as Fast Company Magazine, Inc Magazine, and Agency Spotter's Top 30 Agencies 2021, along with Ad Age's Best Places to Work, have featured Jump. Additionally, we are proud to be ranked #899 on the Inc 5000 list and maintain a team member retention rate of over 90% for professional reasons.

What We Offer:

  • Competitive salary with performance-based bonuses.
  • Health, dental, and vision insurance.
  • Paid time off and holidays.
  • Opportunities for professional development and career growth.
  • A creative and collaborative work environment where your ideas and contributions are valued.
  • Additional benefits include
    • Life and Accident Insurance Plans
    • Short and Long Term Disability Plans
    • Employee Assistance Programs
    • Paid Parental Leave
    • Family Forming Plans
    • Cigna Secure Travel
    • Health Savings Account (HDS)
    • Health Care Flexible Spending Account (FSA)
    • Limited Purpose FSA
    • Dependent Care FSA
    • Access to MetLife Legal Plan Services
    • 401k Match Plans
    • Access to Virtual Health Services
    • Remote Working Flexibility
    • New MacBook Pros

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