🕒 2 days ago
Own and optimize integrated B2B demand generation across email, outbound, ABM, and marketing automation, turning targeted campaigns and buyer engagement into qualified meetings, pipeline, and revenue.
Growth Marketing Manager, Paid Social - Canada
🔥 18 hours ago
Paid Social AdvertisingMeta Ads ManagerFacebook And Instagram AdvertisingTiktok Advertising
📜 Description
- Own Meta paid social strategy, account structure, audiences, bidding, budget pacing, and daily optimization; test other platforms as results support.
- Develop and run weekly creative tests across concepts, hooks, scripts, UGC, and short-form video; scale winners and manage fatigue.
- Measure registrations, trials, and subscriptions using first-party data; maintain Meta Pixel and Conversions API with engineering and run incrementality tests.
- Scale budgets against cost-per-subscriber and payback targets, and quickly cut underperforming campaigns.
- Manage organic social content and community across LinkedIn, Instagram, TikTok, and YouTube; respond to audiences and turn feedback into content.
- Coordinate social campaigns for launches and seasonal moments, align retargeting with email, use AI tools to support creative and analysis, and report performance and learnings.
🛠️ Requirements
- 4 to 7 years of growth or performance marketing experience, with 3+ years hands-on in paid social (Meta Ads Manager)
- Direct ownership of paid social budgets of $10K+ a month, inside the account, not only through an agency
- A track record of optimizing to downstream conversions (purchases, subscriptions, CAC, ROAS) at a B2C product, ideally subscription, app or free-trial
- Creative strategy skills: you can explain how you find winning ads, with real examples of hooks, UGC and short-form video that worked
- Measurement fluency: Meta Pixel, Conversions API, UTMs, GA4, attribution windows, and a healthy skepticism of platform-reported results
- Organic social experience: you have grown an account and managed a community
- Strong writing: ad copy, hooks and posts that sound human and on brand
- Strong AI/LLM fluency: you use Claude, ChatGPT or similar tools in your daily workflow, with a clear quality check before anything goes live
- Self-directed and high-judgment: you can take a budget and a target and run with it without daily oversight
- Comfortable with data: you build your own reports and draw clear conclusions from them
✨ Benefits
- Remote work - we trust you to get your work done and make it to your meetings👩💼👨💼
- Competitive salary + stock options - you should have a piece of what we're building here🏗️
- Flexible schedule - we make it easy to take care of the important things, like your family and health👪👩⚕️
- Unlimited PTO + Canadian Holidays + Paid Sick Days - we want our employees to have time to care for their personal wellness and mental
- Wellness stipend - use for yoga class
- Gym membership
- Anything that improves your personal wellness🧘♀️
- $1000 home office stipend
- Education stipend
- Internet stipend
Full job description
At Jobscan, we’re passionate about empowering job seekers to land more interviews with AI. We have helped millions of job seekers get more interviews in 100+ countries. Jobscan’s platform benefits job seekers, employers, universities, and communities. We're a fast-growing startup 🚀. Since its founding in 2014, Jobscan has thrived for 11 years as a 100% self-funded company, achieving consistent profitability and rapid growth without VC investment. Recently, we’ve transformed into an AI-first company, leveraging cutting-edge tools to enhance operations and our product. This independence allows us to stay laser-focused on our customers, delivering impactful solutions for job seekers. Join us if you wish to be a part of a company that makes a real difference in people’s lives ❤️!
Summary
Join Jobscan as our Growth Marketing Manager, Paid Social, and build our next major acquisition channel. Search has powered our growth for years. Now we’re investing in social, and you’ll be the person who makes it work.
This is a hands-on ownership role for a performance marketer who loves being in the ad account every day, not a passive management seat. You will own paid social end to end, starting with Meta: strategy, budget, creative testing, measurement and scale, judged on what matters, which is new paying subscribers at a healthy cost. You will also own our organic social presence: posting, community, and responding to the job seekers who talk about us. Partnering directly with the Head of Marketing, you will turn social from a channel we’ve tested into one we rely on.
Key Responsibilities
Required Skills & Qualifications
What will make you stand out!
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