The Creative Strategist leads the development and execution of impactful creative campaigns across paid media and direct response channels to drive customer acquisition and engagement.
Creative Marketing Manager
📜 Description
- Turn marketing hypotheses into testable ad creatives and audience-focused messaging.
- Test, analyze, and optimize creatives using performance data.
- Identify why creatives succeed or fail, scale effective concepts, and quickly stop underperformers.
- Align creative strategy and execution with marketing and related teams.
- Set a clear goal, audience, and measurable outcome for each creative.
- Establish baseline metrics and improve creative performance through fast iteration.
🛠️ Requirements
- Proven experience in performance marketing and creative production
- Strong understanding of ad creative principles (clear message, strong hook, ICP focus)
- Ability to evaluate performance using metrics such as CTR, CPA, ROAS, conversion rate, and view rate
- Experience identifying customer pain points using ICP, buyer persona, or Jobs-to-be-Done frameworks
- Ability to move fast and iterate quickly based on data
- AI-first mindset (using tools beyond basic ChatGPT for research, ideation, or production)
- Understand product, audience, and current creatives
- Start producing and testing creatives with clear hypotheses
- Establish baseline performance metrics
- Show clear improvement in creative performance (CTR, CPA, etc.)
✨ Benefits
- Direct impact on marketing performance and growth
- High ownership over creative direction and execution
- Remote-first, flexible work environment
- Competitive compensation
- 3 weeks paid vacation + 5 sick days
- Access to learning resources
- AI-driven workflows and tooling
- Fast-moving, execution-focused team
Full job description
About the Company
Turning marketing into a market-domination weapon, we created a new category — the marketplace for future customers. Businesses shop for leads as they shop for products in e-commerce: full transparency, control, and predictable outcomes. We are the #1 lead marketplace in the USA, and we are accelerating.
Role Overview
We are looking for a Creative Marketing Manager to turn ideas into high-performing ad creatives that drive measurable business results. You will own how marketing messages are translated into execution — from concept to performance — ensuring speed, clarity, and continuous optimization.
This role is not about “making creatives.” It is about producing assets that convert, scale, and outperform competitors.
Requirements
Proven experience in performance marketing and creative production
Strong understanding of ad creative principles (clear message, strong hook, ICP focus)
Ability to evaluate performance using metrics such as CTR, CPA, ROAS, conversion rate, and view rate
Experience identifying customer pain points using ICP, buyer persona, or Jobs-to-be-Done frameworks
Ability to move fast and iterate quickly based on data
English advanced; Ukrainian/Russian is a plus
AI-first mindset (using tools beyond basic ChatGPT for research, ideation, or production)
What You’ll Be Doing
Turn marketing hypotheses into testable ad creatives, fast
Produce clear, focused messaging tailored to specific audience segments
Continuously test, analyze, and optimize creatives based on performance data
Identify why creatives win or fail and double down on what works
Work closely with marketing and related teams to align on strategy and execution
Ensure each creative has a clear goal, audience, and measurable outcome
Scale successful concepts and eliminate underperforming ones quickly
This is not for you if
You focus on aesthetics over performance
You cannot explain why a creative works or fails
You rely on intuition instead of data
You move slowly or over-polish instead of shipping and testing
You expect detailed instructions instead of taking ownership
What We Expect From You (First 3 Months)
Month 1:
Understand product, audience, and current creatives
Start producing and testing creatives with clear hypotheses
Establish baseline performance metrics
Month 3 (the bar):
Show clear improvement in creative performance (CTR, CPA, etc.)
Consistently produce winning or scalable creatives
Demonstrate fast iteration cycles and data-driven decisions
How We Work With You
We move fast, test constantly, and prioritize results over process. You will get context quickly and be expected to deliver value early. We evaluate trajectory, not perfection — fast learning and adjustment matter more than getting everything right immediately.
What We Offer
Direct impact on marketing performance and growth
High ownership over creative direction and execution
Remote-first, flexible work environment
Competitive compensation
3 weeks paid vacation + 5 sick days
Access to learning resources
AI-driven workflows and tooling
Fast-moving, execution-focused team
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