This role is responsible for owning and optimizing Middesk's enterprise and mid-market account pipeline, integrating research, outreach, and campaigns into a cohesive strategy.
Staff Software Engineer, Growth & Experimentation
📜 Description
- Own growth across the customer journey, from landing-page visits through long-term conversion.
- Experiment with landing pages to improve signup conversion.
- Improve activation by helping users reach the product’s “aha” moment.
- Convert free users to paid through upsells, paywalls, entitlement experiments, and time-limited discounts.
- Improve retention and grow revenue from existing customers through upgrades, increased usage, add-ons, and annual plans.
🛠️ Requirements
- Strong software fundamentals in system design, architecture, data modeling, and API design.
- Write clean, maintainable code and work effectively in monorepos.
- Track record running hundreds of A/B tests using platforms such as Statsig or PostHog, with robust experimentation practices.
- Extensive SQL skills and ability to create clear, simple reporting.
- Revenue mindset and ability to identify and prioritize high-impact opportunities.
- Product and design sense for intuitive landing pages, onboarding, upgrade flows, and engagement features.
- Experience with TypeScript, React, containers, Postgres, and Redis.
- Use frontier AI coding tools to significantly improve workflow.
✨ Benefits
- Unlimited AI token budget
- Take what you need vacation policy
- Healthcare
- Vision
- Dental
- Daily lunches, dinners and snacks in the office
- We guarantee you will do the best work of your career here
Full job description
What are we looking for?
Hercules is looking for a staff level growth engineer to help us build the future of AI software development
What will you do?
You will own growth across the entire customer journey from landing page all the way through to long term conversion
Landing page → signup conversion. Experiment with our landing pages to optimize sign up conversion
Sign up → activation conversion: Make sure we get every user to the "aha" moment
Sign up → Paid conversion: Convert free users into paying customers with upsells, entitlement experimentation, paywalls, time constrained discounts, and more
Retention: Make sure customers keep building on Hercules and stay engaged
Expansion & monetization: Continue to grow revenue from existing customers through plan upgrades, increased usage, add-ons, or conversion from monthly to annual plans
What skills do we expect you to have?
We expect candidates to be incredibly strong across all of the following areas:
Software fundamentals: system design, architecture, data modeling, and API design
Code and codebase quality: write clean, maintainable code. Work effectively in monorepos
Experimentation: Track record running hundreds of A/B tests on platforms like Statsig, PostHog, etc; robust experimentation best practices
Analytics: extensive SQL skills, clear and simple reporting
Revenue mindset: able to identify and prioritze the biggest opportunities
Product and design sense: build intuitive experiences across landing pages, onboarding, upgrade flows, and engagement features
Our core stack: TypeScript, React, containers, Postgres, and Redis
AI: able to truly 10x your workflow by being on the frontier of AI coding
What’s Hercules’ stack?
Technologies: Typescript, React, AI SDK, Postgres, Redis, Clickhouse, Tailwind, IaC (CDK, Terraform), Docker, Otel, Hono, Drizzle ORM, Temporal
Clouds: Cloudflare, AWS
AI Models: OpenAI, Anthropic, Google
What are Hercules’ operating principles?
Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of the principles can be learned on the job, however, we do specifically filter for the following principles in our hiring process:
We ship. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds up our learning and delights our customers.
We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done.
Is Hercules in-office or remote?
Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates who are willing to 1) work in US time zones and 2) travel to the office regularly.
What are Hercules’ benefits?
Unlimited AI token budget
Take what you need vacation policy
Healthcare, vision, and dental
Daily lunches, dinners and snacks in the office
We guarantee you will do the best work of your career here
What’s the compensation?
$100k-$300k + equity (variable based on seniority, equity, and location)
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