The Market Research Analyst is responsible for ensuring the accuracy and quality of quantitative research through survey programming, data processing, and reporting support.
Freelance Market Research Analyst - Laos
π Description
- Conduct secondary research into industries, companies, and consumer trends.
- Execute store visits and retail audits to gather brand and product information.
- Carry out cold calls and trade interviews to extract qualitative and quantitative insights.
- Perform data analysis and market sizing estimations.
- Prepare client-ready research deliverables, including written analyses and presentations.
π οΈ Requirements
- Professional fluency in English to ensure clear and effective written and verbal business communication - local language proficiency would be an added advantage.
- Exceptional numeracy skills with the ability to interpret, cross-reference and analyze data from diverse sources.
- Strong proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, etc.) to support project tasks.
- Ability to work independently to consistently meet deadlines in a remote working environment.
- Prior experience in market research or consulting is highly desirable with exposure to different research methodologies.
Full job description
Founded in 1972, Euromonitor International is the world's leading provider of global business intelligence and strategic market analysis, with a presence spanning 16 countries and regions. Our dynamic team of over 1,000 in-country analysts worldwide empowers us to deliver exceptional, trustworthy business insights across more than 100 countries.
We equip our clients with the knowledge they need to navigate market dynamics, decode consumer trends, analyze competitive landscapes and uncover exciting growth opportunities across a diverse array of industries and markets.
Our research covers a wide range of topics, including:
- Market size and share analysis
- Competitive benchmarking
- Go-to-market opportunities
- Consumer and channel insights
- Strategic positioning analysis
We are on the lookout for detail-oriented and commercially savvy analysts to contribute to regional and international research projects on freelance, project-based engagements. We value long-term partnerships and welcome ongoing collaboration with exceptional performers.
Scope:
- Conduct secondary research into industries, companies, consumer trends and more.
- Execute store visits and retail audits to gather brand and product information.
- Carry out cold calls and trade interviews with companies and associations to extract qualitative and quantitative insights across various industries.
- Perform data analysis, calculations and market sizing estimations.
- Interpret research findings to develop clear, structured business insights and actionable recommendations.
- Prepare client-ready research deliverables, including written analyses, presentations, databases and reports.
Please note that assignments may vary by project and may not encompass all of the tasks listed above.
Requirements
- Professional fluency in English to ensure clear and effective written and verbal business communication - local language proficiency would be an added advantage.
- Exceptional numeracy skills with the ability to interpret, cross-reference and analyze data from diverse sources.
- Strong proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, etc.) to support project tasks.
- Ability to work independently to consistently meet deadlines in a remote working environment.
- Prior experience in market research or consulting is highly desirable with exposure to different research methodologies such as:
- Trade interviews - demonstrated experience in conducting cold calls would be an added advantage
- Store visits/audits/checks
- Report writing
- Desk research
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