We are looking for an experienced, hands-on Freelance Senior Paid Social Specialist to manage and optimise paid social campaigns for an established B2B technology company.
You will work closely with the Demand Generation team to improve campaign performance across the customer journey, with a strong focus on driving pipeline. This role combines hands-on campaign execution and optimisation with strategic recommendations.
Requirements
This is a hands-on paid social roleand does not include paid search responsibilities.
Lead paid media strategy for B2B clients, owning campaign performance, budgets, measurement, and senior stakeholder conversations while turning data into clear recommendations tied to pipeline and revenue.
The Senior User Acquisition Manager will drive business growth by scaling paid acquisition efforts and leveraging data-driven marketing strategies.
Own and optimize full-funnel performance marketing across paid media and email, using experimentation, attribution, and revenue analytics to grow enterprise pipeline and measurable ROI.
Own and scale paid acquisition across established and new channels, launch campaign tests, build analytics and automation, and optimize performance against CAC, ROMI, LTV, retention, and payback.
Plan and optimize B2B paid media and ABM campaigns across social, video, and programmatic channels, connecting brand awareness and demand creation to account engagement, opportunities, and pipeline.
