As a Senior Performance Marketing Manager, you will own client accounts end-to-end, managing strategy, execution, and communication to drive impactful results.
PPC Manager
π Description
- Develop, implement, and optimize PPC campaigns across Google Ads, Bing Ads, and other relevant platforms
- Conduct thorough keyword research to identify relevant search terms for services we offer
- Create and manage ad copy, landing pages, and overall campaign structure to maximize lead generation
- Monitor, analyze, and report on campaign performance, making real-time adjustments to improve ROI
- Use A/B testing, heatmaps, and analytics to optimize conversion rates and reduce cost-per-click (CPC)
- Manage bid strategies and budgets to ensure campaigns remain within target KPIs
π οΈ Requirements
- 8+ years of hands-on experience in PPC / SEM campaign management, with a strong focus on B2B services
- Proficiency in Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and other relevant PPC tools
- Strong ability to interpret campaign data and make strategic decisions based on performance metrics
- Excellent communication skills to collaborate with internal teams and report to senior management
- Google Ads certification and other relevant SEM certifications are a must
Full job description
Job Summary:
As the PPC Manager at Creative Chaos, you will be responsible for developing, managing, and optimizing our Pay-Per-Click advertising strategy across various platforms. Your role will involve ensuring maximum ROI on our PPC campaigns and driving targeted traffic to our digital assets.
Job Responsibilities:
- Develop, implement, and optimize PPC campaigns across Google Ads, Bing Ads, and other relevant platforms
- Conduct thorough keyword research to identify relevant search terms for services we offer
- Create and manage ad copy, landing pages, and overall campaign structure to maximize lead generation
- Monitor, analyze, and report on campaign performance, making real-time adjustments to improve ROI
- Use A/B testing, heatmaps, and analytics to optimize conversion rates and reduce cost-per-click (CPC)
- Manage bid strategies and budgets to ensure campaigns remain within target KPIs
- Stay up-to-date with the latest trends and algorithm changes in PPC and SEM
- Collaborate with the content, design and development teams to align ad strategies with overall business goals
- Provide insights and recommendations on new platforms or strategies to expand reach
- Regularly communicate with stakeholders regarding campaign performance and improvement plans
Requirements
- Experience: 8+ years of hands-on experience in PPC / SEM campaign management, with a strong focus on B2B services
- Industry Knowledge: Prior experience in marketing Accounting or Bookkeeping services to the US market will be a plus
- Tools Expertise: Proficiency in Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and other relevant PPC tools
- Analytical Skills: Strong ability to interpret campaign data and make strategic decisions based on performance metrics
- Communication: Excellent communication skills to collaborate with internal teams and report to senior management
- Contract: Available for a contractual role, working 4 hours per day remotely
- Certifications: Google Ads certification and other relevant SEM certifications are a must
Similar jobs
Search more Performance Marketing Manager jobsLead the strategy and execution of multi-channel paid media accounts in the healthcare sector, optimizing performance and mentoring Media Managers.
Lead user acquisition for a free-to-play mobile poker app, managing budgets and optimizing campaigns to drive growth and improve performance metrics.
Senior Performance Marketing Strategist
Lead paid media strategy for B2B companies, guiding client conversations and translating campaign data into actionable business recommendations.
Paid Media Specialist (Remote/Freelance)
The Senior Paid Media Specialist will execute and optimize performance-driven paid media campaigns, managing budgets and client relationships while providing strategic insights.
