Senior Product Designer, Merchant Platform

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused engineering team that values ownership, technical excellence, and building software that solves real problems. Engineers work closely with product teams and company leadership, take features from idea to production, and have a direct role in shaping the platform.

Engineering at Bask is AI-first and builder-led. We use tools like Cursor and Claude Code throughout development while maintaining high standards for reliability, testing, and software quality.

About the Role

We're looking for a Senior Product Designer, Merchant Platform to lead the design of intuitive, powerful, and scalable merchant-facing experiences across Bask Health's software platform.

Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch and operate direct-to-consumer telehealth businesses. Our platform brings together the tools merchants need to configure storefronts, manage products, operate subscriptions, monitor business activity, and coordinate workflows across patient experiences, clinical operations, pharmacy services, and commerce.

As a Senior Product Designer, you'll help shape how merchants interact with these capabilities, turning complicated business processes into clear, efficient, and reliable software experiences.

This is a hands-on senior individual contributor role that combines product thinking, user experience design, interaction design, visual design, and cross-functional collaboration. You'll own the design process from understanding merchant needs and defining problems through prototyping, implementation, and iteration.

Your work will focus on merchant-facing SaaS applications, including administrative dashboards, storefront and website configuration, product catalog management, subscription settings, commerce operations, and business management tools.

You'll design for users who need to complete complex tasks accurately and efficiently. This means understanding workflows with multiple steps, dependencies, permissions, configurations, and operational consequences.

You'll collaborate closely with product managers, engineers, researchers, Customer Success Managers, and operational stakeholders to understand merchant requirements, technical constraints, and opportunities to improve the platform.

You'll also contribute to reusable design patterns and the broader Bask Health design system, helping ensure merchant-facing applications remain consistent as the platform grows.

Because Bask supports healthcare-related businesses, merchant interfaces must clearly distinguish business configuration from regulated clinical and pharmacy operations. You'll help design appropriate permissions, confirmation flows, error handling, and safeguards around sensitive administrative actions.

You'll use merchant feedback, usability research, product analytics, and implementation observations to improve existing experiences and identify opportunities for new capabilities.

We're looking for a senior designer who enjoys solving complex SaaS problems, understands how businesses use software to manage operations, and can independently deliver polished, practical product experiences.

What You'll Do

• Lead end-to-end product design for merchant-facing applications across Bask Health.
• Design intuitive merchant dashboards and administrative interfaces.
• Create workflows for configuring and managing merchant storefronts.
• Design product catalog management experiences, including product setup, organization, and configuration.
• Improve subscription management and recurring commerce interfaces.
• Design merchant-facing pricing and billing configuration experiences within approved platform capabilities.
• Create clear workflows for managing business settings and operational preferences.
• Design interfaces that help merchants understand the status of their businesses and platform configurations.
• Improve navigation and information architecture across complex administrative applications.
• Develop user flows, wireframes, high-fidelity mockups, and interactive prototypes.
• Simplify multi-step merchant configuration and setup processes.
• Design tables, filters, forms, bulk actions, and other components used in data-heavy applications.
• Improve error messages, validation states, and recovery workflows for merchant actions.
• Design appropriate confirmation patterns for sensitive or consequential administrative changes.
• Collaborate with product managers to define merchant problems, requirements, and design objectives.
• Work closely with frontend engineers to ensure designs are implemented accurately.
• Partner with researchers and customer-facing teams to understand merchant behaviors and pain points.
• Conduct or participate in usability testing for merchant-facing features.
• Use product analytics and merchant feedback to evaluate design effectiveness.
• Design responsive interfaces that support different screen sizes and working environments.
• Apply accessibility principles to administrative tools and business workflows.
• Contribute reusable components and patterns to Bask Health's design system.
• Maintain consistency across merchant-facing applications and configuration tools.
• Create detailed design specifications and implementation documentation.
• Participate in product discovery, planning, and technical architecture discussions.
• Present design concepts, explain tradeoffs, and incorporate stakeholder feedback.
• Review implemented features and provide design quality feedback.
• Independently own complex merchant platform design initiatives from discovery through launch and ongoing improvement.

Requirements

• 5+ years of professional experience in product design, UX design, interaction design, or a closely related field.
• Experience independently leading end-to-end product design projects.
• Strong portfolio demonstrating complex SaaS or web application design work.
• Experience designing administrative dashboards, business software, or workflow-heavy applications.
• Advanced proficiency with Figma or comparable product design tools.
• Strong understanding of user-centered design principles.
• Experience creating wireframes, prototypes, and high-fidelity interface designs.
• Strong visual design skills, including typography, spacing, layout, and hierarchy.
• Understanding of interaction design and usability best practices.
• Experience designing complex forms, tables, filters, and administrative workflows.
• Strong understanding of information architecture and application navigation.
• Experience designing responsive web applications.
• Familiarity with accessibility standards and inclusive design principles.
• Experience collaborating closely with product managers and software engineers.
• Ability to translate business requirements into practical design solutions.
• Experience contributing to design systems and reusable UI components.
• Familiarity with usability testing and user research methods.
• Ability to incorporate research findings and customer feedback into design decisions.
• Experience designing software for users who perform complex operational tasks.
• Ability to communicate design rationale clearly to technical and nontechnical stakeholders.
• Experience preparing detailed design specifications for engineering implementation.
• Strong attention to detail and interface consistency.
• Ability to balance usability, business requirements, and technical constraints.
• Experience improving existing products based on user feedback and performance data.
• Ability to independently manage multiple design priorities and deliver high-quality work.

Nice to Have

• Experience designing B2B SaaS platforms or merchant administration tools.
• Familiarity with e-commerce platforms and online business operations.
• Experience designing Shopify apps, merchant dashboards, or comparable commerce software.
• Understanding of product catalog management and storefront configuration.
• Experience designing subscription management or recurring billing interfaces.
• Familiarity with payment processing and commerce workflows.
• Experience designing no-code or low-code configuration tools.
• Understanding of multi-tenant SaaS architecture and configurable merchant experiences.
• Experience designing role-based permissions and administrative access controls.
• Familiarity with workflow automation and business process management tools.
• Experience designing analytics dashboards and operational reporting interfaces.
• Understanding of complex data tables, filtering, and bulk management patterns.
• Experience with design systems used across multiple applications.
• Familiarity with telehealth, healthcare administration, or pharmacy operations software.
• Understanding of HIPAA and healthcare-related privacy considerations.
• Experience designing white-label software platforms.
• Familiarity with React or modern frontend development concepts.
• Experience collaborating with Customer Success or implementation teams.
• Experience designing AI-assisted merchant tools or operational copilots.
• Familiarity with AI-assisted design or development workflows.