Product Marketing Manager, Sites & Studio

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused team that values ownership, technical excellence, and building software that solves real problems. Our teams work closely across product, engineering, customer success, sales, and company leadership to bring new capabilities to market and continuously improve the platform.

At Bask, product marketing plays an important role in connecting what we build with the businesses that use it. We value clear communication, a strong understanding of our customers, and the ability to turn complex product capabilities into practical value.

About the Role

We're looking for a Product Marketing Manager, Sites & Studio to develop product positioning, support go-to-market initiatives, and help customers understand Bask Health's website-building, storefront creation, and customization capabilities.

Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform connects patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

As a Product Marketing Manager, you'll help communicate how Bask Health enables customers to build and manage the digital experiences that support their telehealth businesses.

You'll work closely with product managers, designers, engineers, sales, customer success, growth marketing, and company leadership to translate software functionality into clear, useful customer-facing messaging.

This role requires someone who understands how entrepreneurs evaluate website-building platforms and can explain the practical benefits of storefront creation and customization tools.

You'll develop messaging for Sites & Studio capabilities, including website creation, storefront configuration, design customization, and merchant self-service features.

You'll help prospective customers understand what they can build with Bask Health and how the platform supports the creation and management of their online presence.

You'll also support messaging for new Sites & Studio features and improvements as they are introduced.

A major part of this role will involve making technical and design-oriented capabilities understandable to customers who may not have development or design experience.

You'll collaborate with product and design teams to understand how features work, which customer problems they solve, and how they should be communicated.

You'll work with engineers to validate technical functionality and ensure product marketing materials accurately reflect available capabilities.

You'll help coordinate product launches, prepare launch briefs, and ensure customer-facing teams understand new features.

You'll develop product overviews, feature descriptions, sales presentations, demonstrations, website content, and customer education materials.

You'll partner with sales teams to understand common customer questions about website creation, storefront setup, and customization options.

You'll use that feedback to improve messaging and create resources that support more effective product conversations.

You'll also collaborate with customer success teams to identify opportunities to improve onboarding, feature discovery, and product adoption.

You'll conduct customer research to understand how merchants approach website creation, what challenges they encounter, and which capabilities influence their platform decisions.

You'll research competing website builders, e-commerce platforms, and merchant enablement tools to identify opportunities for differentiation.

You'll help develop messaging that connects Sites & Studio capabilities with Bask Health's broader merchant platform without losing focus on website creation and customization.

You'll collaborate with growth marketing teams on campaigns that introduce relevant features to prospective customers.

You'll help maintain consistent product terminology and messaging across marketing materials, product pages, and internal enablement resources.

You'll support the measurement of product marketing effectiveness through launch outcomes, customer feedback, feature adoption, and relevant activation metrics.

We're looking for someone who is organized, curious about software products, comfortable working with designers and engineers, and able to take ownership of product marketing projects from planning through execution.

What You'll Do

• Develop positioning and messaging for Bask Health's Sites & Studio capabilities.
• Translate website-building and storefront customization features into clear customer benefits.
• Create product messaging frameworks and value propositions.
• Support go-to-market planning for new Sites & Studio features.
• Coordinate product launch activities across internal teams.
• Partner with product managers to understand feature functionality and customer needs.
• Collaborate with designers to understand product workflows and user experience.
• Work with engineers to validate technical product information.
• Develop messaging for website creation and storefront configuration tools.
• Support positioning for design customization and merchant self-service capabilities.
• Create customer-facing explanations of available website-building features.
• Develop product descriptions, feature overviews, and launch materials.
• Conduct merchant research to identify website creation challenges and purchasing considerations.
• Gather customer insights from sales and customer success teams.
• Research competing website builders, e-commerce platforms, and merchant tools.
• Maintain competitive positioning and differentiation materials.
• Develop sales presentations and product enablement resources.
• Create messaging that addresses common customer questions and objections.
• Support website and landing page content for Sites & Studio.
• Partner with growth marketing teams on product-focused campaigns.
• Collaborate with customer success teams on feature education and adoption initiatives.
• Develop tutorials and educational materials for storefront creation and customization.
• Support customer onboarding and activation messaging.
• Identify opportunities to simplify customer understanding of website-building workflows.
• Track product launch deliverables and coordinate stakeholder feedback.
• Help define and measure product marketing performance indicators.
• Analyze customer feedback and feature adoption trends.
• Recommend improvements to product messaging and customer education materials.

Requirements

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, e-commerce software, website-building platforms, or related technology companies.
• Experience developing product positioning and messaging.
• Familiarity with go-to-market planning and product launches.
• Strong understanding of B2B SaaS products and customer journeys.
• Familiarity with website-building, storefront, or digital experience software.
• Ability to translate technical product capabilities into clear customer benefits.
• Experience creating product marketing and sales enablement materials.
• Strong written communication and storytelling skills.
• Experience conducting customer or market research.
• Ability to identify customer needs and purchasing motivations.
• Familiarity with competitive research and product differentiation.
• Experience collaborating with product managers.
• Ability to work effectively with product designers and UX stakeholders.
• Experience partnering with engineers and technical teams.
• Experience collaborating with sales or customer success teams.
• Strong organizational and project management skills.
• Ability to manage multiple deliverables and deadlines.
• Experience developing customer-facing product materials.
• Familiarity with product onboarding and adoption concepts.
• Ability to incorporate customer feedback into messaging improvements.
• Strong attention to detail and commitment to accurate product communication.
• Comfortable working independently while collaborating across teams.
• Strong analytical thinking and problem-solving skills.
• Ability to communicate software capabilities to nontechnical audiences.
• Comfortable working in a rapidly evolving software environment.

Nice to Have

• Product marketing experience at an e-commerce SaaS company.
• Experience marketing website builders or storefront creation tools.
• Familiarity with Shopify, Webflow, Wix, Squarespace, or similar platforms.
• Understanding of direct-to-consumer business models.
• Experience marketing software to entrepreneurs or small businesses.
• Familiarity with no-code or low-code website-building tools.
• Experience positioning visual editors or drag-and-drop interfaces.
• Understanding of website customization and content management systems.
• Experience marketing merchant self-service software.
• Familiarity with product-led growth strategies.
• Experience supporting customer onboarding and activation initiatives.
• Understanding of website conversion optimization.
• Experience developing product demonstrations and tutorials.
• Familiarity with design systems and user experience principles.
• Experience working with product design teams.
• Understanding of subscription-based SaaS platforms.
• Experience positioning white-label software products.
• Familiarity with telehealth technology or healthcare commerce.
• Experience researching competing website-building platforms.
• Experience working in a growing technology company.