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Senior User Acquisition Manager

πŸ•’ 10 days ago
User AcquisitionPaid SocialGoogle AdsGoogle Search
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πŸ“œ Description

  • Assess performance across products and channels to identify opportunities to scale.
  • Manage user acquisition across paid social, Google Ads, demand-side platforms, connected TV, and radio and podcasts.
  • Own Google Search campaigns from planning through reporting.
  • Use AI tools to create ad creative and support analysis, reporting, copy, and workflows.
  • Monitor CPI, CPA, LTV, and ROI; manage budgets and test creative, landing pages, and targeting.
  • Explore new channels and tools, collaborate with marketing, product, and analytics, and share recommendations with stakeholders.

πŸ› οΈ Requirements

  • 3+ years managing and optimizing user acquisition campaigns, ideally in mobile gaming or social casino.
  • Experience running Google Search campaigns at scale with demonstrable results.
  • Experience using AI tools such as Higgsfield and Claude, or similar tools.
  • Familiarity with attribution and analytics platforms such as Google Analytics, AppsFlyer, Adjust, or Singular.
  • Ability to turn data into clear decisions and communicate them effectively.
  • Able to work independently, manage multiple projects, and thrive in a fast-paced startup.
Full job description

We are ARB Interactive, the team behind Modo Casino, one of the top Social+ platforms in the US. Founded in 2022, we've grown to nearly 200 team members and were named one of LinkedIn's 2025 Top 50 Startups in the United States. We move fast, think big, and love bold ideas that push boundaries (and buttons). From new rewards to fresh game mechanics, every challenge is a chance to innovate and have fun doing it. Our culture is collaborative, curious, and full of laughter because great ideas grow best between coffee, code, and a few epic high-fives.

The Role

Modo Casino, Modo Boxes, and our upcoming futures products all need players, and you're the one who gets them there. You'll run the campaigns, own the budget, and put AI tools to work every day to make more, test faster, and find what wins. You'll build it with our marketing, product, and analytics teams, and now's a great time to jump in.

Your playbook

Opening moves

  • Dive into Modo Casino, Modo Boxes, and our futures launches, and get a feel for what's working today.

  • Take a hard look at performance across channels and find the first wins to scale.

The main game

  • Run user acquisition across paid social (Facebook, Instagram, Snapchat, TikTok), Google Ads, Demand Side Platforms, Connected TV, and Radio/Podcasts.

  • Own our Google Search campaigns from first idea to final report, and reach players who are already looking.

  • Make ad creative with AI tools like Higgsfield, and lean on Claude for analysis, reporting, copy ideas, and workflows.

  • Keep an eye on CPI, CPA, LTV, and ROI, and make every dollar of budget count.

  • Test creative, landing pages, and targeting, then act fast on what you learn.

Bonus rounds

  • Hunt for new channels and tools that widen our mix and bring in fresh growth.

  • Team up with marketing, product, and analytics so acquisition fits where the product is headed.

  • Share results and recommendations with stakeholders, and bring new AI tools to the team when they make us faster.

Your starting stats

  • You've spent 3+ years managing and optimizing user acquisition campaigns, ideally in mobile gaming or social casino.

  • You've run Google Search campaigns at scale and have the results to show for it.

  • You've used AI tools in your work, like Higgsfield or similar creative tools, and Claude or a similar AI assistant.

  • You know your way around attribution and analytics platforms like Google Analytics, AppsFlyer, Adjust, or Singular.

  • You turn data into clear decisions and explain them well.

  • You work independently, juggle multiple projects, and like the pace of a startup.

Level-ups (not required)

  • Experience with other acquisition channels like paid social, programmatic, or affiliate.

  • Familiarity with the social casino market and player behavior.

Why you'll want in

We move fast, we stay agile, and we haven’t let go of our startup roots. Priorities shift, ideas get tested quickly, and we’d rather try something than talk about it for weeks. If that pace energizes you, you’ll do well here.

ARB Interactive uses AI-assisted tools as part of our recruitment process, including skills matching, assessments, and interview note-taking. These tools help our talent team work efficiently and provide a consistent experience across candidates. All hiring decisions are made by our human recruitment and hiring team β€” AI tools assist, but do not determine, outcomes. Candidate information processed through these tools is handled in accordance with our Privacy Policy. If you have questions about our process or wish to request an accommodation, please contact recruiting@arbinteractive.com.

Diversity Commitment: We are focused on building a diverse and inclusive team. We welcome people of all backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Important Security Notice: Our recruitment team will only contact candidates through official channels using @arbinteractive.com email addresses and via our recruiting platform, Ashby. If you find a position on a third party careers page (LinkedIn, Indeed, etc.), the job posting will redirect you to our careers page (https://jobs.ashbyhq.com/arb-interactive) to begin your application. We will never request payment, banking information, or personal identification details during the application process.

If you're ever uncertain about the legitimacy of communication claiming to be from our company, please forward it to recruiting@arbinteractive.com for verification before responding or clicking any links.

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