We're looking for a Performance Marketing & Marketing Operations Manager to drive paid media performance and manage the marketing systems that support our growth.
Reporting to the Director of Demand Generation, you'll own campaign execution, budget optimization, and HubSpot operations, helping us reach AI research labs and enterprise AI teams. This is a hands-on role for someone who enjoys turning marketing strategies into measurable pipeline, improving processes, and using data to make smarter decisions.
Within your first 90 days, you'll have taken ownership of our paid media programs, identified opportunities to improve campaign performance, and strengthened our marketing operations.
You'll establish clear performance benchmarks, improve lead routing and scoring, and deliver reporting dashboards that Marketing and Sales can rely on. Success means maintaining paid media spend within the plan, reducing cost per SQL, and building a more reliable view of marketing's contribution to pipeline.
At Appen, we foster a culture of innovation, collaboration, and excellence. We value curiosity, accountability, and a commitment to delivering the highest quality AI solutions for frontier models.
You'll work on complex challenges that shape the future of AI across industries and geographies, alongside talented people in a culture that values humility over ego. You'll have the flexibility to deliver in a way that works for you and your team, supported by tools, resources, and development opportunities to continue to build your capability over time.
Own paid media campaigns, budgets, and HubSpot operations while improving lead management, attribution, and reporting to turn B2B marketing strategy into measurable pipeline growth.
Own and scale user acquisition campaigns across DSPs, paid social, and search, using performance analysis, structured testing, AI automation, and cross-functional collaboration to improve campaign efficiency and impact.
Own and optimize Paid Social, Programmatic, and Popunder campaigns, using performance data and client collaboration to improve results across the iGaming advertising landscape.
Manage and optimize multi-channel e-commerce advertising campaigns, using performance data, product feeds, and testing to improve ROAS, revenue, and profitability while guiding budget allocation and growth.
Plan, manage, analyse, and continuously optimise paid digital campaigns across Google Ads, Meta, and other platforms, using testing and performance data to improve qualified leads and advertising efficiency.
