Director, Ecosystem Growth Business Development

Acxiom is seeking a Leader of Ecosystem Partnership with Salesforce to lead and scale our strategic ecosystem technology partnership into durable, high-growth revenue channel with Salesforce. This leader will own the end-to-end partner strategy and go-to-market motions driving growth of Acxiom's identity, data foundational capabilities and professional services within Salesforce ecosystem. This is a highly cross-functional role sitting at the intersection of sales, marketing, product, and solution engineering.

What You'll Do

• Own GTM strategy and execution across Acxiom's Salesforce ecosystem partnership, defining and deploying new revenue growth structures for Acxiom products and downstream Acxiom services.

• Build and execute structured GTM plans, with 90-day stretch objectives, and success metrics for Salesforce partner-sourced and partner-influenced revenue

• Lead Salesforce enablement, training Salesforce sellers and solution engineers on Acxiom's identity resolution, cross-channel orchestration, and measurement capabilities

• Develop and refine competitive positioning for Acxiom's identity and data backbone in the context of agentic marketing and enterprise data infrastructure

• Build joint pipeline with Salesforce partner sales and alliance teams; track and report on co-sell revenue, pipeline health, and partner-sourced bookings

• Represent Acxiom at Salesforce QBRs, planning cycles, and executive relationship-building

• Identify white space for new Salesforce partnership that extend Acxiom's reach into adjacent Salesforce and partner platform capabilities
• Designs governance frameworks, milestone structures, and accountability models for Salesforce partnership
• Build and nurture strategic relationships within Omnicom and ecosystem partner stakeholders, influencing positioning and partnership success.
• Identify Salesforce client needs and shape differentiated solutions leveraging Acxiom capabilities and ecosystem partner technologies.

• Support pursuit strategies, opportunity qualification and deal progression, engaging with senior stakeholders across clients and Salesforce  

• Promote joint value propositions through thought leadership, partner planning activities and participation in key industry initiatives undefined

 

What You'll Bring

• 15+ years in partnerships, alliances, or business development at an enterprise data, marTech, or cloud infrastructure company

• Direct experience co-selling with or through hyperscaler/platform ecosystems (Adobe, Snowflake, AWS, Google Cloud, Salesforce, or similar)

• Track record building GTM playbooks and driving measurable partner-sourced pipeline along with both direct and indirect revenue

• Strong grasp of identity resolution, first-party data infrastructure, and customer data platform (CDP) concepts

• Executive presence — comfortable running joint business planning with partner VPs and building internal alignment across sales, marketing, and product

• Experience in financial services or another regulated vertical is a plus, given heavy regulated industry focus strategy

• Experience in selling into and with Salesforce is a requirement.

Primary Location City/State:

Homebased - New York, New York

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants:  Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado, California, Connecticut, Massachusetts, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact compensation@acxiom.com.