Lead the development and optimization of GTM systems and AI initiatives, collaborating with cross-functional teams to enhance operational efficiency and drive strategic growth.
Head of GTM Systems & AI
🕒 4 days ago
GTM SystemsAI Workflow ProductsSalesforceMarketing Automation
📜 Description
- Own the internal AI operating model for GTM, focusing on skills, evaluations, and ROI.
- Design the long-term architecture of the GTM tech stack, balancing build vs. buy decisions.
- Collaborate with cross-functional teams to identify and prioritize business solutions.
- Lead and mentor a team of senior individual contributors across various systems.
- Manage vendor relationships, including evaluations and renewals.
- Drive adoption and change management for new GTM capabilities.
🛠️ Requirements
- 5+ years of experience in GTM systems, AI workflow products, or related fields.
- Proven ability to turn ambiguous problems into reliable, scalable solutions.
- Fluency in modern GTM systems like Salesforce and marketing automation tools.
- Experience with AI tooling, including agents and plugins.
- Strong analytical skills to define KPIs and measure impact.
✨ Benefits
- Compensation: Package includes base salary and a variable component 📈
- Balance: Flexible hours, Total work from home possible anywhere in Spain 🏠
- Call with the Talent Acquisition Manager
- Discovery Interview with the Hiring Coach (VP of Operations)
- Case Study with the Hiring Coach and future Team
- Clarification Interview with Future Direct Reports
- Convexity Culture Interview
- 360Learning - Head of GTM Systems & AI
Full job description
Introduction to the Team & Role
What if your team was the one that got to build the future of how a company runs — and tried it on itself first?
GTM Systems owns the tech stack behind 360Learning's commercial engine — Salesforce, Marketo, data enrichment and AI tooling across sales, marketing, customer success and services. Our mission is to be a force multiplier for the business: making go-to-market faster, smarter and more effective.
We already have a high-performing team, mature systems, extensive documentation, and an ambitious AI vision. Now we need someone to build on that foundation and take it to the next level.
You'll work closely with GTM leaders, operators, data teams and engineering to turn ambiguous business problems into reliable, scalable products. You'll partner with each team to define the target state — where AI can take work off their plate, and where the human touch matters — then build the systems and agents that get them there.
This is a high-impact role for someone who loves working at the intersection of product, systems, AI and go-to-market strategy.
Key Responsibility Areas
- Own the internal AI operating model for GTM — the library of skills, agent evals, cost, adoption and ROI — in partnership with Data and Enablement.
- Keep the team a step ahead as customer zero for AI, turning what works into patterns other functions adopt.
- Own the long-term design of the GTM stack — CRM, marketing automation, CS tooling — deciding what to build vs. buy.
- Help the company prioritize by identifying the best solution to each business problem and sizing its cost and feasibility.
- Lead and coach five senior ICs across Salesforce, marketing/BDR, CS systems and web ops. Set a high bar for documentation, testing and deployment — and hold it without slowing the team down.
- Run vendor management end to end: evaluations, the quarterly keep-or-kill review, and renewals.
- Partner as a peer to the leaders of Data, Enablement, Security, Finance and every commercial function.
- Drive adoption and change management for new GTM capabilities across distributed teams.
What You'll Do
Within 1 month, you will:
Know the team, the stack, and the cross-functional leaders and teams you’ll partner with
Understand the main business challenges and opportunities for each GTM function
Own the team's current quarterly objectives and the routines that keep them visible.
Within 3 months, you will:Have taken one major cross-functional change from plan to done
Own the full vendor-renewal cycle across the commercial stack
Have co-written the next quarter's objectives with the performance and enablement teams, each one stating the business problem, the current state, the expected impact and the plan.
Within 6 months, you will:Have co-written the next quarter's objectives with the performance and enablement teams, each one stating the business problem, the current state, the expected impact and the plan.
Have shipped at least one AI agent that watches business data and reaches people on its own, with a named business owner and outcome measures agreed before launch.
Have a 12-18 month roadmap, setting the high-level vision across our systems infrastructure, ways of working, and AI portfolio
Within 12 months, you will:Show, in numbers, the capacity the commercial organization reinvested because of what the team built.
Have a development path agreed with each member of the team.
Have the team recognized as the company's reference for AI-native operations
Within 3 months, you will:
Within 6 months, you will:
Within 12 months, you will:
The Skill Set
What We Offer
Interview Process
- Call with the Talent Acquisition Manager
- Discovery Interview with the Hiring Coach (VP of Operations)
- Case Study with the Hiring Coach and future Team
- Clarification Interview with Future Direct Reports
- Convexity Culture Interview
- Offer!
Get ready using our Knowledge Base: https://bit.ly/42H1ggC
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