Leads global demand generation strategy, teams, budget, and pipeline performance, building a predictable, data-driven engine through integrated campaigns, events, lifecycle marketing, and funnel measurement.
Global VP Marketing
π Description
- Own global marketing strategy and organization, partnering directly with the CEO.
- Strengthen market positioning, brand, and category leadership.
- Align Product Marketing, Brand & Content, and Demand Generation around shared business outcomes.
- Partner with Sales, Product, and Customer teams to strengthen go-to-market strategy, especially in North America.
- Build an 18-month marketing roadmap, validate messaging and content strategy, and lead strategic projects.
- Transform demand generation from demand capture to demand creation and support outbound scaling to 50% of pipeline creation.
π οΈ Requirements
- 10+ years of experience in B2B SaaS marketing.
- Master at least 3 of these functions: product marketing, demand generation, content marketing, and brand.
- Experience leading significant marketing scope in a high-growth environment.
- Servant leadership style and experience leading a team of 20+.
- Outstanding communication skills and willingness to be vocal in the market.
- Fluent English (US/UK).
- Experience in HR Tech, Future of Work, collaboration, productivity, or knowledge/AI platforms is a plus; rebranding or renaming experience is also a plus.
β¨ Benefits
- Compensation: Pay structure includes base salary, variable incentive pay, and company equity π
- Balance: We offer unlimited days of annual PTO π΄ 5 days for sick leave π€ 10 holidays π We are a remote-first organization and promote
- Phone screen with our Talent Acquisition Director
- Discovery meeting with our Chief Executive Officer, Benjamin
- Case Study Meeting with our CEO and Chief Sales Officer
- Culture Fit Meeting with our Chief People Officer, Sidonie
- Meetings with the marketing team leads
- Ref Checks
Full job description
360Learning is entering its next phase of growth.
Today, more than 2,500 organizations worldwide use 360Learning to turn internal expertise into business performance. As AI fundamentally reshapes how companies build skills, share knowledge and develop their people, we are evolving our platform, bringing together Collaborative Learning, AI and enterprise-grade learning infrastructure to redefine what modern L&D can deliver.
We are now looking for a Global VP Marketing to help shape and accelerate this next chapter.
Reporting directly to Benjamin Marchal, our CEO, you will own our global Marketing strategy and organization. Your mandate will go beyond generating demand: you will sharpen our positioning in a rapidly changing market, strengthen our brand and category leadership, and build a high-performing Marketing engine that translates market opportunity into sustainable revenue growth.
You will partner closely with Sales, Product and Customer teams to strengthen our go-to-market strategy across our key markets, with a particular focus on accelerating growth in North America. You will bring together Product Marketing, Brand & Content and Demand Generation around clear priorities and shared business outcomes, from market awareness and positioning to pipeline creation, conversion and revenue impact.
We are looking for an outstanding B2B SaaS marketing leader who combines strategic depth with strong execution and has already led significant Marketing scope in a high-growth environment. This is an opportunity for a proven VP/SVP-level leader ready to step into full global ownership, work directly with the CEO and progressively grow into a broader CMO-level mandate as the company and the role evolve.
The role can be based in the USA, Canada, UK or France.
Within 1 month you will:
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Understand our culture, marketing strategy, positioning, organization, processes and performance management
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Build a diagnostic and identify opportunities for improvement
Within 3 months you will:
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Build a 18 months roadmap for the marketing team
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Validate our messaging framework and content strategy
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Take ownership of analyst relationships
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Start to build a relationship with our top clients
Within 12 months you will:
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Lead strategic projects for the company
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Own the repositioning decision - Lead the project
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Transform our demand generation team from a demand capture to a demand creation machine
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Support revenue in scaling outbound to 50% of our pipe creation
The Skill Set:
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10+ years of experience in B2B SaaS marketing.
-
Experience in HR Tech, Future of Work, collaboration, productivity or knowledge/AI platforms would be a plus, but not required
-
Master of at least 3 of the following functions: product marketing, demand generation, content marketing, brand
-
Outstanding communication skills. We are expecting our VP Marketing to be vocal in the market
-
Servant leadership style to lead a team of 20+
-
Experience in rebranding / renaming is a plus
-
Fluent English (US/UK)
-
Enthusiasm for our working environment explained here: https://bit.ly/Convexity_360L
What We Offer:
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Compensation: Pay structure includes base salary, variable incentive pay, and company equity π
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Benefits/Perks: Comprehensive medical, vision, and dental insurance starting your first full month π₯ 401k matching starting from day 1 π¦ Generous parental leave πΆ Professional development opportunities through our own platform π
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Balance: We offer unlimited days of annual PTO π΄ 5 days for sick leave π€ 10 holidays π We are a remote-first organization and promote flexible work hours π
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Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity. Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each groupβs activities and providing a quick path to impact π€
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Corporate Social Responsibility: Review our CSR Charter: 360learning.com/blog/corporate-social-responsibility-charter πππ
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Culture: A framework that will help you make an impact - envision our way of working and our Convexity Culture: https://bit.ly/Convexity360L & find out more about the teams, product and processes https://bit.ly/42H1ggC ππ©π»βπ»π
Interview Process:
-
Phone screen with our Talent Acquisition Director
-
Discovery meeting with our Chief Executive Officer, Benjamin
-
Case Study Meeting with our CEO and Chief Sales Officer
-
Culture Fit Meeting with our Chief People Officer, Sidonie
-
Meetings with the marketing team leads
- Ref Checks
- Offer
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