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Marketing Manager - Demand Generation & Growth Marketing

πŸ“… Apr 9
B2B Demand GenerationGrowth MarketingDigital MarketingAccount-based Marketing

πŸ“œ Description

  • Develop and execute end-to-end demand generation strategies aligned with client revenue goals
  • Build scalable, full-funnel marketing systems across awareness, acquisition, nurture, and conversion
  • Design integrated inbound and outbound campaigns to drive qualified pipeline growth
  • Leverage AI tools and marketing technology to improve campaign efficiency and velocity
  • Plan and execute multi-channel campaigns across digital platforms, including LinkedIn performance marketing
  • Create high-converting lead magnets such as reports and whitepapers

πŸ› οΈ Requirements

  • 8+ years' experience in B2B demand generation, growth marketing, or digital marketing
  • Proven success in building and scaling demand generation engines that drive revenue
  • Strong expertise in account-based marketing (ABM/ABMS)
  • Experience in technology, consulting, or professional services environments
  • Deep understanding of B2B buyer journeys and multi-touch marketing funnels
  • Hands-on experience with CRM and marketing automation platforms
  • Strong analytical mindset with a data-driven approach
  • Excellent collaboration skills across cross-functional teams

✨ Benefits

  • πŸ’» Fully Remote: Work from anywhere with international teams
  • πŸš€ Career Growth: Join companies in SaaS, MarTech, and B2B services
  • 🀝 Peer Community: Connect with high-performing sales professionals in our network
  • 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement
Full job description

About Huzzle

At Huzzle, we connect elite remote professionals with fast-growing companies across the UK, US, Canada, Europe, and Australia. Our clients range from early-stage startups to established SaaS and eCommerce businesses. When you join through Huzzle, you're placed directly with a client as part of their in-house team. No outsourcing layers, just impactful work with global visibility.

Role Type: Fractional (12 days a month)

Engagement: Independent Contractor

About the Company

Our client is a growth-focused consultancy working with established B2B organizations to scale their commercial performance. They specialise in aligning marketing, sales, and operations to build predictable, high-performing revenue engines for their clients.

With a strong emphasis on strategic execution, data-driven decision-making, and modern demand generation frameworks, they deliver measurable pipeline growth across multiple industries.

Job Summary

We are hiring a Marketing Manager – Demand Generation / Growth Marketing to lead and execute high-impact demand generation strategies for B2B clients.

This is a fractional, contract-based remote marketing role ideal for a senior-level growth marketer who thrives on building scalable pipeline engines, leveraging AI-powered marketing workflows, and driving measurable revenue outcomes.

You will work closely with content, sales, and leadership teams to transform thought leadership into high-converting campaigns, while optimizing the entire marketing funnelβ€”from awareness to conversion.

Key Responsibilities

  • Demand Generation Strategy
    • Develop and execute end-to-end demand generation strategies aligned with client revenue goals
    • Build scalable, full-funnel marketing systems across awareness, acquisition, nurture, and conversion
    • Design integrated inbound and outbound campaigns to drive qualified pipeline growth
    • Leverage AI tools and marketing technology to improve campaign efficiency and velocity
  • Campaign Management & Execution
    • Plan and execute multi-channel campaigns across digital platforms (including LinkedIn performance marketing)
    • Create high-converting lead magnets (reports, whitepapers, industry insights)
    • Implement account-based marketing (ABM/ABMS) strategies targeting high-value prospects
    • Develop structured sales prospecting and lead nurture programmes
  • Collaboration & Alignment
    • Partner with content teams to convert thought leadership into revenue-generating assets
    • Align closely with sales, recruitment, and business development teams
    • Collaborate with subject matter experts and external partners to execute campaigns
  • Marketing Operations & Automation
    • Build and optimise marketing automation workflows and nurture sequences
    • Manage CRM and marketing automation platforms effectively
    • Continuously optimise landing pages, funnels, and campaign performance
  • Analytics & Performance
    • Track and report on KPIs including pipeline contribution, lead volume, and ROI
    • Monitor cost per lead (CPL), conversion rates, and engagement metrics
    • Use data-driven insights to continuously improve marketing performance

Requirements

  • Must Have
    • 8+ years’ experience in B2B demand generation, growth marketing, or digital marketing
    • Proven success in building and scaling demand generation engines that drive revenue
    • Strong expertise in account-based marketing (ABM/ABMS)
    • Experience in technology, consulting, or professional services environments
    • Deep understanding of B2B buyer journeys and multi-touch marketing funnels
    • Hands-on experience with CRM and marketing automation platforms
    • Strong analytical mindset with a data-driven approach
    • Excellent collaboration skills across cross-functional teams
  • Preferred Tools & Tech Stack
    • Marketing automation: HubSpot, Marketo
    • CRM platforms: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive
    • Analytics and reporting tools (e.g., GA4, dashboards, attribution tools)

Benefits

πŸ’» Fully Remote: Work from anywhere with international teams

πŸš€ Career Growth: Join companies in SaaS, MarTech, and B2B services

🀝 Peer Community: Connect with high-performing sales professionals in our network

🧭 Ongoing Support: Receive guidance from Huzzle before and after placement

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