📅 May 18
Lead the marketing function and global team, building growth strategy, user acquisition and retention loops, viral campaigns, and data-driven brand momentum across Web3 communities and digital channels.
Global VP Marketing/CMO
📅 Mar 14, 2025
Marketing StrategyMarketing LeadershipGrowth MarketingBudget Management
📜 Description
- Set marketing objectives with senior organizational leaders.
- Drive execution of marketing strategies and tactics against quarterly and annual results.
- Empower marketing leads across business units to deliver commercial outcomes across the product suite.
- Enable local and community teams to grow the addressable market and product ecosystem.
- Build a performance- and data-oriented culture through project management across social, web, chat, content, and video.
- Support Brand and PR teams in communicating a coherent company and product narrative.
🛠️ Requirements
- 10+ years of experience in technology, financial services, or fintech, including 5 years in marketing leadership or management.
- Track record of delivering growth in web traffic, leads, conversions, and revenue.
- Experience managing a complex portfolio of products, brands, audiences, and conversion funnels.
- Experience managing budgets and making data-informed trade-offs between marketing programs.
- Strong project management skills and attention to detail.
- Experience growing user or developer communities to support technology adoption.
- Ability to manage complex, remote-first teams and collaborate with senior stakeholders.
- Professional network that can support business objectives and team growth.
Full job description
Responsibilities:
1.Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team
2. Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
3. Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite
4. Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem
5. Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
6. Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web
Requirements:
1. 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function
2. Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation
3. Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
4. Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes
5. Strong project management capability and detail orientation
6. Experience growing passionate user or developer communities in order to catalyze market adoption of technologies
7. Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles
8. A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations
9. Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures
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