Own lifecycle marketing strategy and lead a team building measurable programs that improve customer onboarding, engagement, retention, monetization, expansion, and multi-product adoption.
Senior Manager Email Marketing
📜 Description
- Set email and push strategy, roadmap, and multi-channel roles to support revenue, retention, and customer expansion.
- Lead churn-prevention and win-back programs using behavioral signals, predictive scores, and lifecycle stages.
- Partner with data teams on event requirements, attribution models, lifecycle KPIs, and email dashboards.
- Manage and develop three email marketing specialists and coordinate delivery with development, data, demand generation, and product teams.
- Maintain and improve automated journeys across four products, using performance data to rebuild or retire programs.
- Oversee email deliverability and list health, and apply generative and agentic AI tools to personalization and automation.
🛠️ Requirements
- 5+ years in email marketing as a senior contributor or leader, retention marketing, or lifecycle marketing with an email focus — B2C or B2B SaaS/subscription products at scale preferred
- Proven ownership of an email and/or retention/lifecycle program end-to-end — strategy, journey design, segmentation logic, and KPI ownership, not only execution
- Familiarity with attribution models, including how attribution windows affect reported email performance and how to navigate model transitions
- Experience using behavioral data and predictive models for segmentation, such as churn scoring or lifecycle stage classification
- Hands-on experience with a major marketing automation or email platform (Braze, Klaviyo, Iterable, Marketo, HubSpot, or an internal equivalent)
- A track record of cross-functional collaboration with Product and Data Science teams, not siloed within Marketing
- Strategic thinking at the program level, not only the campaign level
- Strong analytical skills, including comfort with dashboards and data-warehouse-sourced data, and the ability to derive lifecycle insights independently
- Understanding of email deliverability and list health at scale (100K+ subscriber base)
- A Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
✨ Benefits
- Flexible working environment, including remote and hybrid options.
- Performance-based bonus
- Stock options
- Professional development through courses
- Learning resources
- Wellness programmes
- Fitness options
- Quarterly company-wide Mental Health Days.
- Family-friendly flexibility, family days, and airSlate Junior Club.
- Charitable giving support, including matched employee donations.
Full job description
About Marketing team:
The marketing team handles comprehensive 360º communication and comprises over 150 people. We manage all aspects in-house and operate a robust automation engine. Our combined monthly traffic across all brands exceeds 31 million. As a marketing team member, you'll play a crucial role in the upcoming phase of our brand's growth as we expand and introduce new products to the market.
And now, we are looking for a Senior Email Operations Team Manager who is prepared to contribute to the next chapter of our company's growth.
What you'll be working on:
Strategic
- Own email-channel-driven attributed revenue as a business outcome, setting the strategic direction for how email contributes to LTV, retention, and expansion across airSlate products
- Define email and push notification strategy in line with product and marketing strategies
- Lead churn-prevention and win-back initiatives across email and push notifications as coordinated, signal-driven programs rather than one-off campaigns
- Set the email roadmap for 2026 and beyond — audit existing programs, identify gaps and quick wins, and prioritize initiatives across three products against attributed revenue targets
- Define how email fits within multi-channel orchestration, establishing boundaries and handoffs between email, in-product messaging, and other channels
- Translate behavioral signals, predictive churn scores, and lifecycle stage classifications into actionable segmentation logic and program triggers
- Define data requirements for email programs — specify the user signals, cohort definitions, and event triggers needed from the data engineering team, and own those requests
- Own the team's contribution to the revenue attribution model — partner with data teams to define lifecycle-stage KPIs and validate that email is correctly credited under the new attribution framework
- Own email dashboards with the data team and align them with lifecycle dashboards, so attribution reporting accurately reflects email's contribution to revenue at each funnel stage
- Use generative and agentic AI tooling to drive personalization and automation at scale across a large, multi-product subscriber base
- Manage and develop three email marketing specialists — set priorities, coach on execution quality, and connect daily work to strategic lifecycle goals
- Coordinate across the email development team, data team, demand gen, and product stakeholders to deliver lifecycle programs end-to-end within airEML
- Maintain and evolve automated email journeys across all four products, with the authority to rebuild or retire programs where data supports it
- Ensure email deliverability and list health at scale across a large, multi-product subscriber base
Data & use of data
Operational
What we expect from you:
What helps you rock:
- Experience in a multi-product or multi-brand environment
Similar jobs
Search more Email Marketing Manager jobsEmail and Lifecycle Marketing Specialist (Remote) | Philippines
Own hands-on email and SMS lifecycle marketing for a subscription business, building and optimizing Klaviyo campaigns, flows, segments, and retention programs while improving deliverability and performance.
Senior Email Marketing Manager (Retention Focus)
Build and scale email marketing and retention programs for JustDone, owning campaign strategy, automated communication flows, audience segmentation, experimentation, and performance optimization to grow email-driven subscriptions.
Lifecycle Marketing Generalist, Patient Experience
Build and optimize patient lifecycle journeys across email, SMS, push, and in-app messaging, using segmentation, experimentation, and predictive signals to improve activation, retention, and access to care.
Email Marketing Specialist (Klaviyo) (BBS881)
Own hands-on email and SMS execution across e-commerce client accounts, building Klaviyo campaigns and flows, managing segmentation and A/B tests, and translating performance data into clear reporting and optimization insights.
