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Head of Product Optimizer Marketing

🕒 2 days ago
Marketing StrategyPortfolio ManagementCategory ManagementCommercial Leadership

📜 Description

  • Lead the marketing and portfolio strategy for the Product Optimizer segment across vegetable crops and regions.
  • Translate grower, retailer, shopper and value-chain needs into clear propositions, positioning, pricing logic and go-to-market plans.
  • Use downstream and industry insight to influence longer-term product, crop and innovation choices.
  • Work with technical, crop, commercial, portfolio, R&D and regional teams to turn market needs into actionable innovation briefs.
  • Contribute to five-year business planning and ensure aligned execution of marketing processes and strategies across markets.

🛠️ Requirements

  • Significant experience in marketing, category management, portfolio management or commercial leadership within vegetables, fresh produce, seeds, food or a related value chain.
  • A strong understanding of the vegetable industry, from growers and technical specialists to trade, retail and consumers.
  • Experience translating customer or shopper needs into product specifications, portfolio decisions or longer-term innovation opportunities.
  • Commercial experience with assortment or portfolio management, pricing, promotion, quality, availability, supplier management and/or waste reduction.
  • Experience leading teams and cross-functional projects in an international and complex environment.

Benefits

  • The opportunity to receive an annual bonus and profit-sharing – we celebrate success together!
  • Grow and thrive – unlimited access to Learning Edge
  • Our online learning platform
  • Access to our Employee Assistance Program (EAP)
  • Support in areas such as career development
  • 25 vacation days + 1 vitality day to recharge. From the age of 35, you will receive an extra vacation day every 5 years.
  • An attractive pension plan – because your future matters to us.
  • If you live more than 5 km away, you will receive a travel allowance of €0.23 per km, up to a maximum of 50 km one way.
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