The BDR, US is responsible for generating qualified pipeline across a defined US territory through disciplined, highly-personalized outbound prospecting. This role is built for someone who thrives on the fundamentals of outbound: researching accounts, building multi-touch sequences, and picking up the phone.
This role works closely with Revenue Marketing's account-based marketing (ABM) programs, using target account lists and intent signals to prioritize outreach, and partners with US Sales to ensure a steady flow of productive meetings that convert into pipeline.
Outbound Prospecting
Execute highly-personalized outbound prospecting across a defined US territory.
Build and run multi-channel, multi-touch sequences (email, phone, LinkedIn) tailored to security and developer buyer personas — CISOs, AppSec leaders, and engineering leadership.
Research target accounts thoroughly before outreach: org structure, tech stack signals, trigger events, and relevant stakeholders.
Consistently deliver productive meetings (booked and occurred) against monthly and quarterly targets.
Target Account & ABM Execution
Work from curated target account lists provided by Revenue Marketing, prioritizing outreach based on account tier, intent data, and campaign engagement.
Coordinate outbound timing and messaging with active ABM campaigns so outreach reinforces (rather than duplicates or contradicts) marketing touches.
Provide feedback to Revenue Marketing on account list quality, messaging resonance, and signal accuracy to continuously improve targeting.
Lead Qualification
Qualify inbound and marketing-sourced leads (MQLs) promptly and accurately, ensuring clean hand-off to the appropriate AE.
Maintain accurate, up-to-date activity and disposition records in Salesforce.
Collaboration
Partner with US AEs on account strategy and meeting hand-off quality.
Work with the BDR Team Lead on territory planning and prioritization.
Prior BDR/SDR, sales, or outbound prospecting experience preferred; strong outbound work ethic and coachability matter more than years of experience.
Comfortable with structured, highly-personalized outbound activity (calls, emails, social) and account-based targeting.
AI-proficient — uses AI tools to research accounts and personalize outreach efficiently.
Familiar with Salesforce and standard sales engagement tooling, or able to ramp quickly.
Interest in security or developer-tooling space a plus, not required.
A territory that's worked systematically against a prioritized target account list — not random or reactive.
Outreach that reflects real account research, not generic templates.
Consistent, disciplined activity that translates into productive meetings, quarter over quarter.
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