The Growth Marketing Lead will drive customer acquisition strategies, manage a significant budget, and lead a team to optimize marketing channels for sustainable growth.
Product Lead, Growth Marketing
📅 Mar 23
Performance MarketingAI WorkflowsPaid SearchPaid Social
📜 Description
- Own full-funnel performance marketing across paid search & social, ASO, and lifecycle.
- Build a self-improving creative engine: AI-driven ad generation, testing, and iteration.
- Maintain a persistent knowledge layer to compound insights from experiments.
- Run a structured experimentation program that feeds a feedback loop.
- Automate performance reporting and alerting to proactively flag issues.
- Develop geo-differentiated strategies and allocate spend based on performance.
🛠️ Requirements
- 5+ years in performance marketing across at least two major paid channels (search, social, ASO, or programmatic).
- Hands-on experience building AI-powered marketing workflows.
- Deep understanding of conversion tracking, attribution, and signal quality.
- Data-literate: comfortable with SQL, dashboards, and statistical rigor.
- Track record managing significant budgets with clear ROI accountability.
- Strong experimentation instincts with structured test-and-learn programs.
✨ Benefits
- 💰 Competitive Salary & Equity
- Dental
- Vision and Life Insurance
- 🚼 Paid Parental
- Medical
- Caregiver Leave
- 🏝 Flexible Time Off (FTO) + Holidays
- 🚗 Commuter
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