The Growth Marketing Lead will drive customer acquisition strategies, manage a significant budget, and lead a team to optimize marketing channels for sustainable growth.
Growth Media Marketing Manager, Paid Search
🕒 yesterday
Google AdsMicrosoft AdsPaid Search ManagementCampaign Optimization
📜 Description
- Execute paid search campaigns with accuracy and consistency across multiple accounts.
- Manage multi-million dollar monthly budgets, ensuring campaign efficiency and alignment.
- Continuously optimize large-scale campaign structures including keywords, bids, and ad copy.
- Track and analyze campaign performance, proactively identifying and resolving issues.
- Support A/B tests and marketing experiments with detailed records of campaign changes.
🛠️ Requirements
- 3+ years of hands-on experience managing paid search campaigns directly within Google Ads and Microsoft Ads platforms.
- Experience managing large paid search budgets, with exposure to programs involving $5M+ in monthly spend preferred.
- Strong analytical skills with demonstrated experience optimizing toward performance metrics such as CPA, ROAS, ROI, LTV, and CAC.
- Proficiency in Excel or Google Sheets for performance analysis, budget tracking, and reporting.
- Proven ability to follow detailed operational processes and SOPs with consistency, accuracy, and a high attention to detail across complex, multi-account campaign structures.
- Strong written and verbal communication skills, with experience presenting performance insights and updates to internal stakeholders.
- Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.
- Experience working within a structured, process-driven in-house marketing team or agency environment managing enterprise-scale SEM programs.
- Familiarity with marketing measurement, attribution methodologies, and incrementality testing frameworks.
- Experience supporting or collaborating on A/B experiments alongside analytics or data science teams.
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