Growth Marketing Manager (AI EdTech)
As a Growth Marketer, you will drive user acquisition through various channels, owning your strategy and budget to achieve profitable growth for an AI-powered academic writing platform.
Who we are?
Abel & Cole has pioneered organic, ethical and sustainable food delivery for over 30 years. Doing things better is our bread and butter: from replacing single-use plastic bags with reusable delivery boxes, to finding alternatives to plastic long before it hit the headlines. We are proud to be B Corp certified, recognising our commitment to putting people and planet before profit while continuing to challenge ourselves to do business in the most positive way possible.
We are a team of almost 600 people and believe our people make the difference. We recognise, develop and promote from within, and trust people to bring ideas that help our entrepreneurial spirit thrive.
Want to see more?
Check us out at: www.abelandcole.co.uk, https://bcorporation.net/directory/abel-cole, and Instagram
Role Summary:
We are looking for a strategic and commercially minded Growth Marketing Lead to play a pivotal role in the next stage of Abel & Cole's growth. This is an exciting opportunity for someone who thrives on finding new opportunities, testing bold ideas, and turning insight into action.
Leading a team of two channel specialists, you'll optimise some of our most important growth levers. We are a team of 25 marketeers with a full inhouse creative team, so you’ll see your work from end to end. You’ll partner with some agencies to help us strategize and execute our above the line plan. From data and insight, concept, execute and deliver, you have full end to end responsibility.
If you love uncovering opportunities, balancing challenging the status quo versus having a tried and tested plan, and seeing your ideas deliver measurable results, this role offers the chance to make a real impact in a purpose-led brand.
Key Responsibilities & Objectives:
Essential Skills and Experience:
What we offer
This is a full-time position working Monday to Friday, 37.5 hours per week. Our core working hours are 9.00am - 5.30pm, however, we offer flexibility. You will be based in our Puntey office but we have a hybrid working environment, with two days in the office required, on site, per week.
Abel & Cole promotes equal opportunities for all employees. We want our employees to feel they can be themselves at work and develop their talents to the full. Members of staff are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully.
To support Abel & Cole’s commitment to inclusion and diversity, we ask that you remove all personal details from your CV. This includes removal of home address, D.O.B and place of education.
As a Growth Marketer, you will drive user acquisition through various channels, owning your strategy and budget to achieve profitable growth for an AI-powered academic writing platform.
The Growth Marketing Manager will drive user acquisition and demand generation by executing and scaling growth initiatives across various channels while leveraging data to optimize performance.
This role focuses on enhancing content marketing through a blend of writing and engineering, driving SEO and AEO performance while owning technical site performance.
The Growth Marketing Manager will develop and own a growth strategy, leveraging creativity and analytical skills to drive pipeline and acquisition through innovative paid and digital marketing initiatives.
The Growth Marketing Manager will drive growth for Percona's Cloud Native product line by designing experiments, managing paid channels, and building community outreach.