🕒 24 days ago
Leads Ferryhopper’s global brand strategy and growth, overseeing brand marketing, PR, communications, and design while developing teams, managing investment, and measuring impact across markets.
Head of Brand Marketing
📅 Jun 17
Brand StrategyBrand DirectionVisual IdentityBrand Storytelling
📜 Description
- Partner with the CMO and senior leaders to shape the brand’s long-term evolution.
- Own Pigment’s visual and creative identity, ensuring consistent execution across customer touchpoints.
- Develop brand stories, campaigns, product naming, and connected brand systems.
- Lead and develop the in-house creative team, setting standards for quality and team culture.
- Build creative work hands-on and guide agencies and freelancers across projects.
- Establish creative review processes and track brand health, including awareness, distinctiveness, branded search, and influence.
🛠️ Requirements
- You have defined and led a brand at a B2B company, ideally SaaS. Your portfolio includes work you personally made, not only work you directed.
- You have run agency relationships, not just managed them. You know the difference between directing an agency and supervising one.
- You are a credible partner to senior leadership. You can present brand rationale at board level, take input from the CEO
- You are AI-fluent in practice. You use AI tools in your creative workflow: for prototyping, for expanding what you can produce, for speed. You have formed clear opinions about when they add value and when they don't.
- 10 years of experience in brand strategy (in-house or agency) with at least 3 years owning brand direction at a company with a defined visual identity
- Experience within a high-growth B2B or SaaS environment and a portfolio of B2B or enterprise brand work, including work you personally made
- Comfortable diving into market data and research reports but possess the brand gut to know which insights actually matter
- Can distill complex products and market dynamics into a clear, compelling narrative that inspires designers, writers, and executives alike
- Know how to influence without authority and build strong partnerships with creative leads to drive the best possible work
- Direct experience leading and developing in-house designers
✨ Benefits
- Competitive package
- Stock options to ensure you have a stake in Pigment's growth
- Trust and flexible working hours
- Along with one company offsite every year, we have brand new offices at the heart of major cities including New York, San Francisco, Toronto, Paris, and London
- High-end equipment (based on stock/availability) to do your work in the best conditions
- Remote-friendly environment
Full job description
Join Pigment: The AI Platform Redefining Business Planning
Pigment is the AI-powered business planning and performance management platform built for agility and scale. We connect people, data, and processes in one intuitive, feature-rich solution, empowering every team - from Finance to HR - to build, adapt, and align strategic plans in real time.
Founded in 2019, Pigment is one of the fastest-growing SaaS companies globally. Industry leaders like Unilever, Snowflake, Siemens, and DPD use Pigment daily to make more informed decisions and confidently navigate any scenario.
With a team of 700+ across Paris, London, New York, Toronto, San Francisco and Austin, we've raised nearly $400M from top-tier investors and were named a Visionary in the 2024 Gartner® Magic Quadrant™ for Financial Planning Software.
At Pigment, we take smart risks, celebrate bold ideas, and challenge the status quo—all while working as one team. If you're driven by innovation and ready to make an impact at scale, we’d love to hear from you.
Role Overview
We’re building category-defining AI products for Finance, Planning and Operations professionals and the market is moving fast. Pigment is looking for a Head of Brand Marketing to serve as a key architect of our brand’s long-term evolution.
We're hiring a Head of Brand Marketing to own how Pigment shows up in the world: visually, verbally, culturally, and emotionally. You'll be the senior leader most responsible for what Pigment feels like in a keynote, on a billboard, in a product launch film, on a t-shirt at a conference. The goal isn't brand-as-decoration. It's a compounding advantage: the reason a great engineer or sales leader joins us over a competitor, the reason a CFO remembers our name in a procurement meeting, the reason a journalist picks up our story.
What you'll do:
Who You Are:
You have defined and led a brand at a B2B company, ideally SaaS. Your portfolio includes work you personally made, not only work you directed.
You have run agency relationships, not just managed them. You know the difference between directing an agency and supervising one.
You are a credible partner to senior leadership. You can present brand rationale at board level, take input from the CEO
You are AI-fluent in practice. You use AI tools in your creative workflow: for prototyping, for expanding what you can produce, for speed. You have formed clear opinions about when they add value and when they don't.
The requirements:
How we work:
What we offer:
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