Lead brand vision and hands-on creative direction across digital and experiential touchpoints, shaping scalable identity systems and storytelling while mentoring designers and partnering with clients and cross-functional teams.
Director of Brand and Creative
📜 Description
- Define Proof’s brand platform and architecture across its products and lead brand evolution as needed.
- Own visual and verbal identity systems, guidelines, and tone-of-voice partnerships.
- Build a self-serve brand hub and templates for Sales, Marketing, and the wider company.
- Lead creative concepts and execution for campaigns, product launches, and brand moments.
- Oversee design across the website, advertising, sales materials, presentations, video, social, and events.
- Manage creative operations, budgets, agencies, freelancers, brand health metrics, and consistency across teams and partners.
🛠️ Requirements
- 10+ years in brand and creative, including 4+ years leading brand or creative teams at a B2B technology, fintech, or security company, or senior agency experience on comparable brands.
- A portfolio showing brand systems and campaigns that made complex or trust-centric products clear and distinctive.
- Experience leading a brand refresh or new brand architecture during a company's category expansion.
- Strong creative direction across design, copy, video, and motion, and the ability to get hands-on when needed.
- Ability to align executives on creative decisions and explain the business rationale behind brand choices.
- Experience building brands for financial services, payments, or identity companies.
- Experience with AI-assisted creative workflows and modern tooling (Figma, Adobe CC, Webflow).
- Experience spanning both B2B enterprise and consumer-facing touchpoints.
✨ Benefits
- Medical
- Dental
- Vision benefits
- Life insurance, long and short-term disability coverage
- 401k Plan with a 4% match, beginning on your hire date
- Unlimited Sick and Vacation time
- 14 paid company holidays
- 12 weeks of paid parental leave
- 4 week sabbatical after 5 years of continuous full time employment
- Health Reimbursement Arrangements for fertility and gender affirmation
Full job description
As Director of Brand and Creative, you'll own Proof's brand strategy, visual and verbal identity, and creative output across every touchpoint, including proof.com, campaigns, events, sales materials, and executive presence. Day to day, you'll set creative direction, lead design production, and build a brand that earns trust from regulated institutions and stands out in identity and fintech.
What you’ll do as the Director of Brand and Creative at Proof:
Marketing, and the wider company stay on brand.
campaigns, product launches, and brand moments with Revenue Marketing and Product Marketing.
(awareness, consideration, perception among target buyers), govern consistency across marketing, sales, partners, and co-marketing, and work with Product Design so the product and marketing brand feel like one company.
What we're looking for:
You'll really stand out if you have:
Position Logistics:
Our Proof Pillars:
Here are some of our great benefits:
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