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Digital Marketing Manager

πŸ•’ 7 days ago
B2B Digital MarketingMarketing AutomationCampaign AnalyticsAudience Segmentation
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πŸ“œ Description

  • Design and execute digital campaigns around priority markets, workflows, and commercial objectives.
  • Generate and nurture qualified leads through coordinated digital programs.
  • Manage marketing automation, audience segmentation, and digital funnel performance.
  • Build target-account programs in partnership with Inside Sales, Market Development, Brand Marketing and Product Management.
  • Work with scientific and content resources to translate technical material into effective campaigns.
  • Continuously test and improve conversion, engagement, and return on marketing investment.

πŸ› οΈ Requirements

  • 4+ years in B2B digital marketing, preferably in life sciences, biotech, or scientific instrumentation.
  • Experience with Salesforce/CRM, marketing automation, campaign analytics, and audience segmentation.
  • Demonstrated ability to connect digital activity to commercial pipeline.
  • Strong written communication and ability to work with technical/scientific subject matter.
  • Analytical mindset with a bias toward measurable outcomes.
Full job description

Join ONI and Explore the Boundaries of Scientific Discovery!

At ONI, we are driven by a profound mission: to propel scientific discovery and combat diseases by granting everyone the ability to visualize, comprehend, and share the intricate microscopic details of life. Our revolutionary Nanoimager stands at the forefront of advancing cellular studies on a molecular level, making substantial contributions to the evolution of scientific knowledge.

Create measurable commercial demand through digital campaigns, content distribution, target-account engagement, and marketing automation.

Responsibilities

  • Design and execute digital campaigns around priority markets, workflows, and commercial objectives.
  • Generate and nurture qualified leads through coordinated digital programs.
  • Manage marketing automation, audience segmentation, and digital funnel performance.
  • Build target-account programs in partnership with Inside Sales, Market Development, Brand Marketing and Product Management teams.
  • Work with scientific and content resources to translate technical material into effective campaigns.
  • Optimize website, email, paid, organic, webinar, and digital event channels.
  • Track campaign-to-pipeline attribution and report on commercial impact.
  • Support product launches, webinars, events, and strategic campaigns.
  • Continuously test and improve conversion, engagement, and return on marketing investment.
  • Candidate profile

  • 4+ years in B2B digital marketing, preferably in life sciences, biotech, scientific instrumentation, or another technical market.
  • Experience with Salesforce/CRM, marketing automation, campaign analytics, and audience segmentation.
  • Demonstrated ability to connect digital activity to commercial pipeline.
  • Strong written communication and ability to work with technical/scientific subject matter.
  • Analytical mindset with a bias toward measurable outcomes.
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