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Go-To-Market Lead (Germany)

πŸ•’ yesterday
πŸ“ πŸ‡³πŸ‡± Netherlands - RemoteπŸŽ™οΈ LeadershipπŸ’Ό Sales ManagerπŸ“’ πŸ‡©πŸ‡ͺ German RequiredπŸ“’ πŸ‡¬πŸ‡§ English RequiredπŸ’Ό Full-Time
B2B SalesComplex Deal ClosingMarket EntrySales Territory Development
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πŸ“œ Description

  • Build pipeline from scratch and close initial customers in manufacturing, logistics, and wholesale.
  • Set targets with the founding team and own German pipeline and revenue.
  • Manage the full sales cycle, including C-level conversations and complex, multi-stakeholder deals.
  • Develop the German market playbook, including ICP, messaging, channels, and partners.
  • Lead the growing German pod, coaching the Go-To-Market Associate and coordinating early customer deliveries with the Forward Deployed Engineer.
  • Represent the company with German customers, partners, and at industry events; share customer insights with product teams.

πŸ› οΈ Requirements

  • Around 10 years of B2B sales experience with a strong record of closing complex deals and meeting targets.
  • Experience opening a market or building a sales territory from scratch and owning a revenue number.
  • Hands-on senior seller ready to lead a small team as it grows.
  • Strong relationship-building, communication, consultative selling, listening, and data-informed prioritization skills.
  • Comfortable working in ambiguity and building without an established playbook.
  • Native-level German and fluent English.
  • Based in Germany or the Netherlands.

✨ Benefits

  • Competitive salary depending on experience.
  • Strong bonus structure.
  • Share package.
  • Autonomy and ownership in shaping the market approach and results.
Full job description

About us

Hey there! We're Lleverage, and we're making the Autonomous Back Office actually achievable for businesses. We enable European companies to integrate AI agents into their business, because AI is only useful when it actually fits into daily operations.

We help the most strategic European industries – manufacturing, logistics, and wholesale – automate the messy, manual processes that most tools can’t handle.

We’re a fast-growing, VC-backed scale-up based in Amsterdam, with big ambitions for 2027 and beyond. This is your chance to join early, have real impact, and grow alongside the company. If that sounds something you want to help build, we'd love to have you on board!

About the role

We're looking for a Go-To-Market Lead to open and lead the German market for Lleverage. This is a senior, hands-on leadership role: you set the strategy for Germany, build the first pipeline yourself, close our first German customers and own the German number. You'll work directly with our founding team, including our CCO, and you'll be the face of Lleverage in Germany.

As the market grows, you'll lead a small German pod. A Go-To-Market Associate will join you to run revops and German-language outreach and calling, and a Forward Deployed Engineer will join once the first deals are signed, to deliver for those customers.

Responsibilities

  • Open and lead the German market: build pipeline from scratch and close our first German customers, focused on mid-size and larger manufacturing, logistics and wholesale companies

  • Own the German number: set targets with the founding team and be accountable for pipeline and revenue in Germany

  • Own the full sales cycle: from first contact to signed contract, including C-level conversations and complex, multi-stakeholder deals

  • Build the German playbook: ICP, German-language messaging, channels and partners

  • Lead the pod: coach the Go-To-Market Associate on pipeline and work with the Forward Deployed Engineer on first deliveries

  • Represent Lleverage: with German customers, partners and at industry events

  • Work directly with the founding team: on strategy, targets, approach and customer feedback

  • Bring insights: from German customers back into product development

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