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Senior Associate, Email Marketing

📅 Jun 24
B2B Email MarketingAudience SegmentationEmail Database ManagementCampaign Execution

📜 Description

  • Own the development and execution of email programs to drive engagement and revenue.
  • Partner closely with demand generation, design, copy, and sales teams to optimize email programs.
  • Create an email calendar and execute programs to maximize email volume across segments.
  • Develop audience segmentation strategies based on sales funnel stage and campaign goals.
  • Manage email database hygiene and support scalable audience targeting.
  • Deliver email performance insights to inform strategy and creative teams.

🛠️ Requirements

  • 3–6 years of relevant experience in B2B email marketing; healthcare or digital health experience is a plus.
  • Expertise in full-funnel email marketing strategy and execution.
  • Strong understanding of email database management and audience segmentation.
  • Strong writing, editing, and project management skills.
  • Comfortable using email marketing tools such as Pardot, Marketo, or HubSpot.
  • Strong cross-functional collaboration and stakeholder management skills.

Benefits

  • On top of comprehensive medical
  • Dental
  • Vision coverage
🕒 9 days ago

This role will primarily own lifecycle execution and orchestration across Marketo and Pendo, helping create scalable customer journeys that drive activation, feature adoption, retention, expansion, and customer engagement throughout the.

Lifecycle MarketingCRM MarketingMarketing AutomationCustomer Engagement

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