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Temporary Lifecycle Marketing Specialist (Hybrid)

🕒 10 days ago
Lifecycle MarketingCRM MarketingMarketing AutomationCustomer Engagement

📜 Description

  • We are seeking a Lifecycle Marketing Specialist to support the development, execution, and optimization of cross-channel lifecycle marketing programs across email and in-app messaging.
  • This role will primarily own lifecycle execution and orchestration across Marketo and Pendo, helping create scalable customer journeys that drive activation, feature adoption, retention, expansion, and customer
  • This position will partner closely with Marketing, RevOps, SFDC Operations, Product Marketing, and cross-functional stakeholders to create coordinated customer experiences that improve engagement and business outcomes.

🛠️ Requirements

  • 2–5+ years of experience in lifecycle marketing, CRM marketing, marketing automation, growth marketing, or customer engagement
  • Hands-on experience with Marketo required
  • Experience working within Pendo or similar in-app engagement/customer journey platforms required
  • Experience building automated nurture and lifecycle programs across multiple customer touchpoints
  • Familiarity with customer journey orchestration and cross-channel engagement strategies
  • Familiarity with Salesforce (SFDC) and marketing operations workflows
  • Experience working with behavioral triggers, segmentation, suppression logic, and customer journeys
  • Strong analytical mindset with experience using lifecycle performance data to optimize engagement and conversion
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