Director of Franchise

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.  Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.  It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.  Ready to awaken your best with us? Become an Emmie We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.   We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.  Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.

What You’ll Do:

What We Are Looking For:

10+ years of relevant experience, with at least 2+ years driving franchise growth or franchise scaling.

Proven track record of building and scaling multi-market franchise operations, ideally in France or Germany

Deep expertise in franchise development, partner management, and commercial negotiations

Strong financial acumen with experience owning P&Ls, evaluating business performance, and making data-driven investment and growth decisions

Builder mentality with experience creating processes, frameworks, and operating models from the ground up

Demonstrated adaptability and learning agility, with the ability to challenge past assumptions and build solutions tailored to new business environments

Hands-on operator who is comfortable moving between strategy and execution in a fast-paced environment

Ability to bring structure and executional rigor to a rapidly scaling franchise organisation

Strong cross-functional collaborator who can align Retail, Marketing, Operations, Product, and Business Development teams behind common goals

Experience leading and developing high-performing teams, including other managers and senior individual contributors

Background in high-growth, international, and performance-driven environments