Sr. Lifecycle Marketing Specialist
Manage and execute multi-channel lifecycle campaigns, building personalized customer journeys and optimizing performance across email, SMS, push, and in-account messaging.
Hire Digital is looking for a Freelance EDM Developer with hands-on Adobe Journey Optimizer (AJO) experience to support our internal delivery team across client email marketing and digital campaign projects. The ideal candidate combines strong HTML email / EDM development skills with practical experience building, personalising, testing, and troubleshooting campaigns within Adobe Journey Optimizer.
Requirements
RESPONSIBILITIES
REQUIREMENTS
Manage and execute multi-channel lifecycle campaigns, building personalized customer journeys and optimizing performance across email, SMS, push, and in-account messaging.
Build and scale email marketing and retention programs for JustDone, owning campaign strategy, automated communication flows, audience segmentation, experimentation, and performance optimization to grow email-driven subscriptions.
Build and optimize patient lifecycle journeys across email, SMS, push, and in-app messaging, using segmentation, experimentation, and predictive signals to improve activation, retention, and access to care.
Own the lifecycle of email, SMS, and push campaigns, using testing and data analysis to improve customer acquisition, engagement, retention, deliverability, and campaign performance.
Own retention strategy and outcomes for high-value Shopify accounts, lead client relationships, develop data-driven lifecycle campaigns, and mentor other retention marketers across your pod.