🕒 3 days ago
Own lifecycle marketing strategy and execution across email and CRM, using segmentation, behavioral triggers, and performance insights to increase customer activation, repeat usage, and long-term retention.
Sr. Lifecycle Marketing Specialist
🕒 3 days ago
📍 🇺🇸 San Francisco Bay Area - Hybrid💰 $116k - $144k / year🎸 Senior📧 Email Marketing Manager💼 Full-Time
Lifecycle MarketingEmail MarketingSMS CampaignsPush Notifications
📜 Description
- Manage campaign requirements and launches according to the content calendar.
- Build multi-channel journeys in Iterable, including experiments and conditional splits using event and profile data.
- Code and QA personalized emails using templates, Iterable snippets, and Handlebars logic.
- Partner with marketing and analytics teams to assess results, identify optimization opportunities, and deliver campaigns.
- Coordinate with legal, compliance, and technical teams on content compliance and API or webhook QA.
- Monitor campaign send counts and performance, and provide subject matter expertise.
🛠️ Requirements
- 5+ years of experience in lifecycle marketing with hands-on campaign execution, plus a degree or equivalent experience. Applicants with no direct experience creating and deploying email or multi-channel campaigns will not be considered
- Experience in email, SMS, push notifications, and in-account messaging strongly preferred
- Direct experience building journeys with a modern marketing automation platform, preferably Iterable, Braze, or similar tools that use modern DAG workflows
- Expert-level HTML/CSS for email (fluid/hybrid frameworks, dark mode) with autonomous cross-client QA and troubleshooting via Litmus or EoA
- Knowledge of A/B testing and ability to translate complex test designs into campaign journeys
- Working knowledge of API events and webhooks
- Working knowledge of lifecycle marketing best practices
- Ability to work independently with minimal supervision
Full job description
Your role in our mission
We’re seeking an experienced professional to join our Lifecycle Marketing team. The Senior Lifecycle Marketing Specialist is responsible for both the management and execution of multi-channel lifecycle marketing campaigns.
The ideal candidate has lifecycle marketing experience, managing and executing email, SMS, push, and in-account messaging campaigns using a modern marketing automation platform.
This is a great opportunity for someone who has a customer-first mindset and is seeking to grow in a fast-paced and challenging environment, in a position that directly impacts Prosper’s bottom line. This is a critical role with high expectations and zero room for error.
How you'll make an impact
Skills that will help you thrive
Your roadmap to success
First 30 Days: Integration & Baseline Assessment
Focus: Learning core systems, understanding team workflows, shadowing ongoing projects, and building initial team relationships
Focus: Learning core systems, understanding team workflows, shadowing ongoing projects, and building initial team relationships
By 60 Days: Deep Expertise & Strategic Development
Focus: Taking ownership of tasks, contributing to ongoing projects, and working with increasing independence under manager guidance
Focus: Taking ownership of tasks, contributing to ongoing projects, and working with increasing independence under manager guidance
By 90 Days: Strategic Independence & Partnership
Focus: Full autonomous authority, strategic roadmap execution, cross-functional leadership, and partnership
Focus: Full autonomous authority, strategic roadmap execution, cross-functional leadership, and partnership
Resources to help you prosper
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