Lifecycle Marketing Manager
The Lifecycle Marketing Manager will develop and optimize self-service customer lifecycle programs to enhance onboarding, product adoption, and account retention while collaborating with cross-functional teams.
**This position is based in Bulgaria with hybrid or remote working options. Applicants must hold a valid work/residence permit for the respective location.**
Chaos is a leading global software company that provides world-class visualization and design solutions, empowering creative minds to bring ideas to life.
For over twenty years, Chaos has developed innovative technologies serving multiple industries, including architecture and design, media and entertainment, and product e-commerce. Chaosโ solutions help architects, designers, VFX artists/animators, and other creative professionals share ideas, optimize workflows, and create immersive experiences.
Headquartered in Karlsruhe, Germany, Chaos is a global company with offices in 11 cities worldwide. In 2022, Chaos and Enscape merged, bringing together two industry-leading companies into one. Since then, Chaos has continued to grow with the additions of Cylindo, AXYZ Design, and Evolve Lab, further expanding our expertise and solutions across architecture, design, e-commerce, and AI. For more information, please visit chaos.com.
Role Overview
The Senior Marketing Automation Manager owns the day-to-day administration of the revenue tech stack that scales Sales, Customer Success (CS), and Marketing operations. The role bridges high-level process architecture and deep technical execution, translating complex cross-functional stakeholder requirements into scalable, silo-free workflows, and proactively engineering systemic solutions to operational challenges. Development of the automation infrastructureโs roadmap, and the launch of most complex workflows, is under the leadership of the Director Growth Lifecycle & Automation.
Main Responsibilities
Systems Architecture & Technical Ownership:
Process design & improvement: Drive automation and process-improvement programs that span multiple functions and directly impact organizational goals; framing the business case and securing senior stakeholder buy-in is led by the Director Growth Lifecycle & Automation while implementation, adoption, and measurement of impact is led by the Sr. Growth Automation Manager.
Platform administration: Hold day-to-day admin ownership of core go-to-market automation platforms: configuration, architecture, and health. Maintain deep working knowledge of Salesforce and partner with the central Systems team on platform boundaries and shared standards.
Integrations: Under the leadership of the Director Growth Lifecycle & Automation, design, maintain, and set the architectural pattern for integrations across the revenue tech stack, ensuring new integrations are consistent, scalable, and reusable across teams.
Tech Stack evolution: Proactively assess the revenue systems stack and bring forward a data-driven point of view on what should be built, changed, or deprecated, including a clear recommendation.
Innovation: Own structured evaluation and adoption of emerging revenue technology and specialized automation or enrichment platforms (e.g. Hook), maintaining a forward-looking perspective on what the team should consider in the next planning cycle. Decisions on integrating in tech stack reside with the Director Growth Lifecycle & Automation, as well the Central System team.
Data Integrity & Governance:
Own the data governance framework - accuracy, consistency, and integrity - across platforms, including synchronisation logic, data mappings, and property frameworks. Design the policies and standards that prevent upstream data problems organization-wide, not just within owned systems (Director Growth Lifecycle & Automation owns the enforcement among other teams).
Define and own the QA and validation framework for automation workflows organization-wide, pre-launch checks, logic-stressing, and post-launch monitoring, and hold other contributors accountable to it.
The Lifecycle Marketing Manager will develop and optimize self-service customer lifecycle programs to enhance onboarding, product adoption, and account retention while collaborating with cross-functional teams.
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