About Aurora Solar
Aurora is on a mission to create a future of solar for all. Our award-winning software puts the power of data and technology into the hands of every solar professional to make solar adoption simple and predictable. Our software has designed millions of solar projects so far, empowering solar companies to sell, design, and install residential and commercial solar arrays accurately, seamlessly, and at scale.
We’ve been named one of "The Best Remote Companies" by BuiltIn.com and have been recognized for the second time as a Certified Green Business (CGB) with the city of San Francisco. We’re in this together to support the world’s transition to solar.
About the Team
Aurora Solar’s European sales team is helping build the company's commercial presence across Europe. We're a collaborative, ambitious group that works closely together, moves with purpose, and is committed to delivering meaningful results for our customers. United by a belief in solar's role in Europe's energy future, we partner across Sales, Solutions Engineering, Account Management and Leadership to help customers succeed. In this role, you'll have the support and resources needed to thrive while taking ownership of driving new business growth and delivering against your goals.
About the Role
In this role, you'll drive new business growth across core markets, Germany, France and the UK in addition to Italy, Austria, Belgium, Ireland, Spain and Portugal. Helping solar installers, EPCs, and energy companies modernize how they sell, design, and deliver solar projects. You'll lead the full sales cycle—from prospecting and discovery through negotiation and close—partnering closely with customers to understand their goals and demonstrate how Aurora can help them operate more efficiently and scale their businesses. Working alongside Solutions Engineering, you'll deliver tailored solutions that address market-specific needs and create measurable value for customers.
As part of a growing European team, you'll also help shape Aurora's presence in key markets across the region. Your customer insights, market feedback, and competitive observations will influence go-to-market strategy, inform product direction, and help establish the playbook for continued growth in Europe.
This position is hybrid from London, UK.
Your Impact
Own and exceed a quarterly and annual ARR quota targeting solar installers, EPCs, and energy companies throughout Europe
Lead full-cycle new business opportunities from prospecting through close, including, discovery, solution positioning, stakeholder alignment, negotiation, and close
Build and maintain a healthy pipeline through outbound prospecting, inbound demand, and partner-sourced leads
Conduct structured discovery conversations that connect customer challenges to measurable business outcome across sales efficiency, design accuracy, and regulatory compliance workflows
Partner with Solutions Engineering to deliver tailored product demonstrations and solution proposals for European customers.
Maintain accurate pipeline visibility and forecasting within Salesforce to support business planning and revenue predictability.
Share market, customer, and competitive insights with Product, Marketing, and EU leadership to help inform roadmap and go-to-market strategy
Represent Aurora at industry events, conferences and trade shows across Europe
What You Bring
7+ years of full-cycle, quota-carrying B2B sales experience, with a proven track record of outperforming revenue goals through consultative selling (SaaS/tech experience preferred).
Experience managing multi-stakeholder sales cycles from prospecting through to close
Ability to lead a consultative sales motion by uncovering customer challenges, understanding business priorities, and connect solutions to measurable outcomesExperience presenting solutions and proposals to operations, financial, and executive stakeholders.
Experience using CRM systems to manage pipeline and forecast revenue
Required business-level proficiency in both German and English
Nice to Haves
Experience selling into the solar, renewable energy, energy technology, construction technology, or field service software industries.
Genuine interest in renewable energy and solar's role in the European energy transition
Experience in a high-growth company or expanding into new markets
Familiarity with value-based sales methodologies such as MEDDPICC.
Salesforce experience
Benefits: We strive to be the best place for the best people, and that includes the benefits and perks we offer. We provide a holistic program to support physical, emotional, financial, and social needs. This includes work-from-home stipends for home office setup, internet, and co-working spaces. Service providers will receive flexible paid time off including statutory vacation and sick leave, with additional parental leave available. Service providers receive a standard laptop and an annual healthcare budget through AXA. Service providers will also receive perks including access to Wellhub for comprehensive well-being support and Modern Health for mental health resources.
Where Aurorans are: Aurora currently has teams within the US, Canada, Poland, and Germany with additional locations on the horizon. We’re united in our work to support the world’s transition to solar!
Aurora is dedicated to building a diverse and inclusive workforce of people who believe in and are passionate about creating a future of solar energy for all. We are an equal opportunity employer, we welcome and consider qualified applicants regardless of gender identity, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences. We encourage you to apply even if you believe that you do not meet all of the above criteria!
Aurora is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.
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