APAC GTM Enablement Lead

About the role

Anthropic’s APAC go-to-market organisation is the fastest-growing part of our international business, spanning markets with distinct languages, cultures and buying styles. Today, enablement for the region is delivered by our global and EMEA teams. As we scale in APAC, we are establishing an initial in-region enablement presence, based in Sydney and supporting the field across the region.

As Enablement Lead, you will be hands-on in getting the APAC field ready: onboarding, ongoing skill development, manager coaching support and launch readiness, across GTM functions, not just sales. You will spend most of your time in the room, running sessions, building programmes and working directly with sellers and managers, in the time zones and languages where customer conversations happen.

This is a build role with a global spine. You inherit a working global and international enablement engine. Your job is to adapt it for APAC, deliver it across the region, and feed what you learn back into the international and global programme.

How we work: adults learn by doing, so we build sessions around live activity: practice, reflection, real customer scenarios. The measure is not what was covered in the room. It is what changes a week later in how people think, decide and sell.

This takes creativity and a solid understanding of how adults learn, applied at speed. The frontier moves quickly and the field is scaling fast. Much of the work is unlearning: helping experienced sellers let go of pre-AI habits, not just teaching new ones. AI is what makes this scalable: endless practice partners, personalised scenarios from real deals, feedback minutes after a call. You will use it that way, not to generate more content.

Key responsibilities

• Set up the APAC enablement rhythm: in-region onboarding cohorts, live practice-based sessions in APAC time zones, and a feedback loop into the global programme
• Adapt the international portfolio for APAC, where content for several markets needs to be written and translated ahead of delivery
• Personally design and facilitate deal walkthroughs, role-plays and customer-conversation rehearsal, favouring practice over presentation
• Partner with regional GTM leaders to build a coaching standard that scales as the manager layer grows
• Own launch readiness for the region, so that when a new model or product ships, the APAC field is certified and conversation-ready in the same week cycle as everyone else
• Build the measurement habit: track what the field does differently afterwards, not content shipped or attendance

Minimum qualifications

• 8+ years in GTM enablement, sales productivity or similar roles, including experience leading or running enablement programmes
• Experience delivering GTM enablement in APAC, ideally across more than one of the region’s markets
• Experience influencing beyond your own team or region, such as a programme adopted elsewhere or a senior stakeholder whose decision you changed
• Hands-on track record designing and running practice-first enablement, measured by changes in field behaviour
• A working understanding of how adults learn, and comfort helping experienced sellers unlearn pre-AI habits
• Creativity with AI in your craft: personalised practice, real-deal scenarios and fast feedback rather than more content
• Experience owning programmes end to end, from design through delivery and measurement
• Experience enabling a field across languages and cultures, and knowing what breaks when English-first content ships as-is
• Comfort working with sales leaders as a peer, including pipeline reviews, deal inspection and forecast conversations
• Good judgement on when to adapt global programmes and when to adopt them as-is

Strong candidates may also

• Have held both a global and an APAC enablement role
• Have run enablement delivered across multiple APAC markets
• Have helped build or scale an enablement function
• Have carried a quota or led sellers earlier in their career
• Have enablement experience in AI, developer platforms or technical products sold to both executives and builders
• Have built manager or coaching programmes, not just individual-contributor enablement