🕒 5 days ago
Drive AI and growth initiatives as a Senior Director of Product, leading product strategy, innovation, and cross-functional collaboration to enhance user engagement and retention.
Head of Virality & Customer Engagement
📅 Aug 11
Product StrategyTeam LeadershipGrowth EnginesViral Features
📜 Description
- Build growth engines including referral loops and viral features.
- Leverage AI to iterate quickly and deliver results.
- Translate data insights into prioritized product bets.
- Oversee portfolio planning and resource allocation.
- Recruit, coach, and develop high-performing talent.
🛠️ Requirements
- Documented track record of building growth and viral loop products at scale.
- Minimum 3 years of experience leading a mid-size team (15-20+ people).
- Strong product mindset with end-to-end product development experience.
- Excellent UX and UI design sensibility.
- Understanding of engineering team dynamics and delivery capabilities.
- Fluent in English.
✨ Benefits
- A key leadership role at the largest Polish investment fintech with a global presence.
- Direct influence on XTB's engagement strategy in Poland and international markets.
- The opportunity to build growth & viral loops products in big scale.
- A remote working model with a highly competitive compensation package, including a significant performance-based bonus.
Full job description
XTB - the largest Polish investment fintech with a global footprint, is looking for a Head of Virality & Customer Engagement.
In this role, you will be responsible for strategy, roadmap and delivery of Virality and Customer Engagement program and features, turning ideas into measurable user and revenue growth.
You will be reporting directly to the Chief Product & Technology Officer and will lead a 20+ people team consisting of both product & engineering professionals - everyone you need to turn ideas into concrete implementations bringing results.
Key competences and areas of responsibility:
building growth engines: referral loops, viral features, educational & habit-forming feature sets and loyalty mechanisms
getting things done: leverage AI to iterate fast, experiment and deliver results,
data-based decision making: translate data insights into clear, prioritised product bets,
ship at scale: oversee portfolio planning, resource allocation, dependency management and stakeholder communication across
raise the bar: recruit, coach and develop high-performing talent; establish best-practice rituals for delivery, design thinking and data-driven decision-making.
Key personal traits: problem solving, getting things done, ambition, goal driven, good communication skills, team builder
Requirements:
documented track record of building growth & viral loops products in big scale,
minimum 3 years of leading mid size organisational structure (15-20+ people) as a direct manager,
strong product mindset and ability to build products end-to-end (from concept, via implementation with engineering team to results),
great taste in beautiful UX and UI implementations,
understanding of how engineering team works and what outputs they can deliver, ability to challenge and raise the bar for delivery speed,
fluent English
What We Offer:
Direct influence on XTB's engagement strategy in Poland and international markets.
The opportunity to build growth & viral loops products in big scale.
A remote working model with a highly competitive compensation package, including a significant performance-based bonus.
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